Bindable Joins Forces with Franklin Madison to Accelerate Growth

BOSTON, Oct. 28, 2026 /CourierPR/ -- Bindable, a leader in insurance distribution technology, has entered into a strategic acquisition by Franklin Madison, a portfolio company of Mill Point Capital LLC. This move aims to accelerate the growth of Bindable's Insurance-as-a-Service platform by combining Franklin Madison's extensive reach and resources with Bindable's technological expertise and property and casualty (P&C) industry knowledge.

The acquisition brings together two complementary businesses that share a vision of making it easier for trusted organizations to offer the right protection products to the people and communities they serve. Franklin Madison, with over 55 years of experience, has helped financial institutions and member-based organizations build stronger, data-driven customer relationships through relevant insurance and marketing offerings. Its network of over 3,500 partner organizations further enhances its distribution capabilities.

Bindable, founded by Bill Suneson, specializes in alternative distribution technology and white-label agency operations. Its Insurance-as-a-Service platform features configurable, connected, and customer-centric digital experiences that support insurance providers, trusted brands, and consumers. The platform includes expertly designed branded marketplace templates, modern API-powered quoting experiences, complementary agency support services, and access to Policy Crusher, a licensable customer relationship management tool, comparative rater, and cross-sell engine.

Under the terms of the agreement, Bindable will continue to offer its technology as a stand-alone Software-as-a-Service (SaaS) solution for organizations with their own agency operations. Its white-label agency model will become part of Franklin Madison's broader insurance distribution offering, giving partners the option to pair Bindable's technology with licensed agency operations, marketing capabilities, and the support needed to launch, manage, and grow insurance programs. This structure preserves the flexibility at the core of Bindable's model while creating greater capacity to support partners as their needs grow and evolve.

Together, the companies will scale Bindable's Insurance-as-a-Service model while enhancing the operational capacity and marketing capabilities of white-label agency partners. This will help strengthen customer engagement, conversion, and program performance. Organizations that license Bindable's technology will see continued investment in the platform, including product development, new AI functionality, and broader product support. Insurance carriers and product providers will gain new opportunities to reach highly relevant customer segments through Franklin Madison's established affinity partner network.

Following the transaction, Bindable's technology will remain available as a stand-alone SaaS solution for organizations with their own agency operations. Its white-label agency model will be integrated into Franklin Madison's broader insurance distribution offering, providing partners with the flexibility to choose the best combination of technology, agency operations, marketing capabilities, and support to launch, manage, and grow insurance programs. This structure ensures that the strengths of both companies are leveraged to support partners as their needs evolve.