Woman-Owned Crush Customs Wins Three Prestigious Awards
News related to:Crush Customs · 2 min read
ATLANTA, Nov. 10, 2026 /CourierPR/ -- Woman-owned Crush Customs has made history at the 2026 SEMA Show, securing three prestigious awards that highlight the company's commitment to craftsmanship, innovation, and female leadership. The Marietta, Georgia-based company, led by founder and owner Chelsea Allen, became the first in PRO Cup Challenge history to win both the judged competition and People's Choice Award, marking a historic triple victory.
At the center of this historic achievement was a custom pink-themed 2026 Kia K5, designed by Allen to turn automotive innovation into a vehicle for breast cancer awareness. The vehicle, which features a custom Alea leather interior, XPEL matte paint protection film, custom seatbelts, ambient lighting, distinctive exterior enhancements, and a starlight headliner, represents Allen's larger vision of using automotive customization to bring greater visibility to breast cancer awareness.
Crush Customs, which Allen founded, has built its success by challenging conventional expectations about vehicle customization and the people who lead it. The company's approach combines creative design, technical craftsmanship, and business strategy to transform everyday vehicles into highly desirable, personalized retail offerings. Allen's success is not limited to the automotive industry, as she has used her company's visibility to elevate causes that affect women and families.
The awards that Crush Customs won at the 2026 SEMA Show include the SEMA Professional Restylers Organization (PRO) Restyler of the Year Award, the PRO Cup Challenge Championship, and the PRO Cup Challenge People's Choice Award. Combined with the prestigious Restyler of the Year recognition, the achievement represents a historic triple victory for the woman-led company.
The SEMA PRO Cup Challenge recognizes restyling concepts demonstrating creativity, marketability, profitability, and the potential for replication across dealership networks. Crush Customs' Kia K5 combined striking design with a scalable business concept, earning both the judged PRO Cup Challenge title and the People's Choice Award, reflecting support from industry evaluators and show attendees.
Crush Customs' achievements underscore the company's ability to combine craftsmanship, commercial innovation, and social purpose. Following its historic SEMA performance, the company plans to expand dealership partnerships, develop additional customized vehicle packages, and explore opportunities to bring its breast cancer awareness concept to a broader market. Allen also hopes that the company's achievements will encourage more women to pursue entrepreneurship and leadership in the automotive aftermarket.
Crush Customs, an award-winning, woman-owned automotive restyling and customization company headquartered in Marietta, Georgia, has made history at the 2026 SEMA Show by securing three prestigious awards. The company, led by founder and owner Chelsea Allen, became the first in PRO Cup Challenge history to win both the judged competition and People's Choice Award. The awards include the SEMA Professional Restylers Organization (PRO) Restyler of the Year Award, the PRO Cup Challenge Championship, and the PRO Cup Challenge People's Choice Award. The company's custom pink-themed 2026 Kia K5, designed to promote breast cancer awareness, won both the judged competition and People's Choice Award, reflecting support from industry evaluators and show attendees. Following its historic SEMA performance, Crush Customs plans to expand dealership partnerships, develop additional customized vehicle packages, and explore opportunities to bring its breast cancer awareness concept to a broader market.