ASR Group® Reformulates Dominade Powdered Drink Mixes
News related to:ASR Group® Professional · 1 min read
WEST PALM BEACH, Fla., Nov. 10, 2026 /CourierPR/ -- ASR Group® Professional has announced a significant update to its Dominade® Powdered Drink Mixes, reformulating the products to eliminate artificial colors while maintaining the same taste, shelf life, and ease of preparation. This move aligns with the growing consumer demand for products free from artificial colors, as nearly one-third (31%) of consumers say they avoid or limit such additives, according to Datassential's March 2026 report.
Steve Russell, Vice President of Foodservice at ASR Group® Professional, emphasized the company's commitment to meeting evolving consumer preferences.
The reformulated Dominade Powdered Drink Mixes are now available for foodservice and hospitality operators to order. These products are made with cane sugar and dissolve instantly in water, allowing operators to prepare beverages directly in the dispenser without pre-mixing. Each foil pack yields two gallons of finished beverage, making them a convenient and efficient solution for busy kitchens and bars.
Dominade's updated packaging now features instructions in both English and Spanish, catering to a broader customer base. The product is also kosher certified and available in six popular fruit and tea flavors, providing a wide range of options for operators to choose from.
ASR Group® Professional, known for its commitment to helping manufacturing and foodservice customers find the ideal sweetening solution, continues to expand its portfolio. Dominade Powdered Drink Mixes join the company's lineup of leading brands, including Domino®, C&H®, and Florida Crystals®. The company's nationwide production and distribution network ensures that these products are readily available to meet the needs of leading national customers.
With the reformulation of Dominade Powdered Drink Mixes, ASR Group® Professional is not only responding to consumer demand but also enhancing its offerings to support the foodservice industry's operational efficiency and customer satisfaction.