The Eye Drink Expands to Keg N Bottle Stores in San Diego

News related to:20Slash20, Inc · 2 min read

Fast Moving Consumer Goods, Inc. has announced that its incubated company, 20Slash20, Inc., has secured a significant retail partnership with Keg N Bottle, a leading independent beverage and liquor retailer in Southern California. This agreement will see The Eye Drink™, a functional beverage designed to support eye health and wellness, placed on the shelves of Keg N Bottle stores across San Diego County.

The Eye Drink was created specifically for individuals who spend extended hours in front of digital screens, addressing a growing awareness around eye wellness in today’s digital age. Dr. Roger Wu, Founder and CEO of 20Slash20, Inc., expressed enthusiasm over the expansion, stating, "We are excited to bring The Eye Drink to the shelves of Keg N Bottle and make our product available to a broader audience throughout San Diego."

Keg N Bottle, known for its extensive selection of beverages and specialty products, has chosen to add The Eye Drink to its diverse lineup. Tony Konga, CEO of Keg N Bottle, noted, "The Eye Drink addresses a wellness category that resonates with modern consumers who spend significant time using digital devices. We believe the product fills a unique niche in the functional beverage market."

This partnership marks an important milestone for The Eye Drink as it continues to expand its retail footprint. The beverage was developed to support consumers living increasingly digital lifestyles and offers a convenient way to incorporate eye health support into daily routines. According to Dr. Wu, "Our mission is to build awareness around eye health and provide people with a convenient, great-tasting beverage that supports their wellness goals."

Sandro Piancone, CEO of Fast Moving Consumer Goods, Inc., further highlighted the significance of this collaboration, stating, "Securing shelf space with respected retailers is a critical milestone for any emerging consumer brand. This purchase order validates both the product concept and the growing demand for functional beverages focused on everyday wellness. We believe this partnership can serve as a catalyst for further retail expansion throughout California and beyond."

The Eye Drink is a key product in 20Slash20’s mission to advance eye health awareness through innovative solutions. The company’s flagship product is designed to support individuals living in a digital world, providing a convenient and effective way to address eye-related concerns.

Keg N Bottle’s commitment to introducing innovative and emerging brands to its customers aligns well with 20Slash20’s vision. With this partnership, the company aims to offer consumers a wider range of products that cater to their health and wellness needs, specifically targeting those who require eye health support in their daily lives.

Talk to the desk

Want your company on the wire?

File your first press release free, or talk to us about a plan built for regular volume and placement.

Contact us