The Expo Group Acquires Toddstreet for Experiential Marketing Expansion
News related to:The Expo Group · 2 min read
DALLAS, Sept. 23, 2026 /CourierPR/ -- The Expo Group has acquired toddstreet, a premier creative experiential agency, to further its vision of building a world-class experiential platform that spans trade shows, exhibits, corporate events, and learning and development. The acquisition, which took place in September 2026, will see The Expo Group and toddstreet combine their expertise to offer a unified experiential marketing platform designed to deepen client relationships, strengthen brand relevance, and accelerate growth.
The Expo Group, a portfolio company of New State Capital Partners, is a leading experiential marketing partner specializing in trade shows, exhibits, and live events. The company blends strategic insight, storytelling, and operational excellence to help clients invest smarter and deliver measurable impact. With national reach and deep expertise in behavioral science, The Expo Group creates customized environments that drive engagement, authentic connection, and data-driven business outcomes.
toddstreet, on the other hand, is a creative experiential agency known for its "Audience Obsessed" strategies that help organizations communicate, educate, and engage global audiences during their most important moments. The agency brings decades of experience serving highly regulated industries, including healthcare, biotech, pharmaceutical, and fintech, where precision, compliance, content expertise, and flawless execution are essential.
The acquisition of toddstreet advances The Expo Group's long-term vision to build a world-class experiential platform.
The acquisition also brings together the strengths of both organizations.
The deal, which closed in September 2026, comes at a pivotal moment for the industry. As digital technologies and automation reshape how organizations communicate, audiences are craving authenticity and human connection. In-person experiences, such as trade shows, events, and immersive brand activations, have become essential for breaking through digital noise and building trust. The Expo Group's expanded experiential marketing platform will help clients design smarter, more immersive experiences that strengthen relationships and deliver measurable business impact.
The Expo Group's President, Corporate, Chris Cavanaugh, will oversee the integration of both organizations, unlocking the synergies for clients between toddstreet and The Expo Group's broader platform. Clients and partners will continue receiving premium, white-glove service from the same trusted teams.
The Expo Group's expanded experiential marketing platform will help clients design smarter, more immersive experiences that strengthen relationships and deliver measurable business impact. The Expo Group will continue to offer clients premium, white-glove service from the same trusted teams. The Expo Group's President, Corporate, Chris Cavanaugh, will oversee the integration of both organizations, unlocking the synergies for clients between toddstreet and The Expo Group's broader platform. Clients and partners will continue to receive premium, white-glove service from the same trusted teams.