5 Ways Local Businesses Can Improve Online Visibility in 2027
News related to:Global Ad Solutions · 2 min read
BARRINGTON, IL, UNITED STATES, November 9, 2026 /CourierPR/ -- Global Ad Solutions, a veteran-owned advertising agency, has outlined five strategies for local businesses to enhance their visibility and attract customers in the rapidly evolving search landscape of 2027. CEO Patrick McDonald, drawing on his extensive experience in broadcast advertising, media leadership, and digital marketing, shared these insights with the press.
According to McDonald, the key to success lies in understanding how artificial intelligence (AI) searches for businesses.
McDonald highlighted the importance of owning your five-mile radius.
One of the biggest mistakes McDonald sees is businesses treating their Google Business Profile as a one-time project.
McDonald emphasized the importance of using real people, real content, and customer reviews.
Finally, McDonald stressed the need to measure customers, not just clicks.
"Be consistent," McDonald concluded.
These recommendations come as a response to the changing search habits of consumers, who are increasingly turning to AI-driven platforms like ChatGPT for information. McDonald believes that businesses should pay attention to these developments, as they could potentially claim and manage their information in these platforms in the future.
McDonald also noted that Google Business Profile is one of the most important digital assets a local business can have heading into 2027.
Another development worth watching is the possibility of businesses eventually being able to claim and manage their information in ChatGPT. No public launch date has been confirmed, but McDonald believes business owners should pay attention as these platforms evolve.
For businesses depending on nearby customers, McDonald recommends examining their visibility in the surrounding neighborhoods before attempting to reach an entire region.
Five miles is a practical starting point, not a ranking guarantee. Google's local results depend on factors including relevance, distance, and prominence. Specialized businesses may also attract customers from farther away.
In conclusion, McDonald's recommendations emphasize the importance of consistency, accuracy, and customer engagement in the digital age. As the search landscape continues to evolve, local businesses must adapt their strategies to remain visible and relevant to their target audience.