Hay.chat Offers AI Customer Service for $149 to Handle 2,000 Tickets Monthly
News related to:Hay.chat · 2 min read
LISBON - 9 November, 2026 - Hay.chat, an AI customer service platform for e-commerce businesses, has announced that it can handle 2,000 customer service tickets a month for just $149, significantly undercutting the prices of leading competitors. The platform connects to tools like Shopify, allowing agents to perform tasks such as changing delivery addresses, handling refunds, and managing customer inquiries about product selection.
Hay.chat’s dashboard offers a comprehensive view of the AI agents' performance, including active agents, total conversations, resolution rates, and daily activity. The platform supports multiple communication channels, including website chat, email, Instagram DMs, Facebook Messenger, and WhatsApp. It can handle tasks such as looking up orders and tracking, handling full and partial refunds, canceling unshipped orders, changing shipping addresses before dispatch, and issuing capped goodwill coupons. Hay.chat is also available for WooCommerce, with a plugin on WordPress.org.
Hay.chat’s pricing model is straightforward, with plans starting at $55 a month for 500 resolutions, or about 11 cents per resolution. Additional resolutions are charged at the published rate for each plan. The company emphasizes that there are no per-seat or setup fees, making it easy for teams to add more members without incurring extra costs. Plans start at $55 a month with 500 resolutions included, and extra resolutions are charged at the published rate for each plan.
The platform uses conversational AI learning, allowing teams to train its AI agents on the same materials they and their colleagues already use in their business. The agents then follow these materials and can take actions in the company’s existing tools. When a customer asks to change an address, the agent finds the order in Shopify, sees it hasn't shipped, checks with the customer, and makes the change. It then updates the company’s helpdesk and CRM, so the records stay up to date. It also knows the store’s full Shopify inventory, so it can help customers choose what to buy.
Hay.chat connects to the same tools as those competitors, using the same technology they use, MCP. The difference is that Hay.chat uses conversational AI learning. Teams can train its AI agents on the same materials they and their colleagues already use in their business, and the agents follow them. The team then adds the actions the agent can take in its existing tools. When a customer asks to change an address, the agent finds the order in Shopify, sees it hasn't shipped, checks with the customer, and makes the change. It then updates the company’s helpdesk and CRM, so the records stay up to date. It also knows the store’s full Shopify inventory, so it can help customers choose what to buy.
An 85-second video shows how it works: www.youtube.com/watch?v=XtQGfBUI_6o
Hay.chat is a source-available AI customer service agent under the Hay Community License v1.0, with the code available at github.com/hay-chat/hay-core. The company, founded in 2025, is based in Lisbon and is part of Hay Labs LDA.
Stores can try Hay.chat before Black Friday on 27 November, 2026, with a 30-day free trial, at hay.chat/get-started.