SPM Communications Expands Client Roster with L&L Hawaiian Barbecue, Sunfly, Puttery
News related to:SPM Communications, Inc · 2 min read
DALLAS, Sept. 23, 2026 /CourierPR/ -- SPM Communications, a Dallas-based strategy-led PR agency, has expanded its client roster with the addition of three new brands: L&L Hawaiian Barbecue, Sunfly, and Puttery. This move marks a significant step in the agency's growth and diversification, as it aims to leverage its expertise in media relations, generative engine optimization (GEO), influencer marketing, and crisis management.
L&L Hawaiian Barbecue, a 74-year-old brand with a rich history in Hawaii, has been a staple in the local and national food scene. With over 240 locations across the United States and Japan, SPM Communications will focus on elevating the brand's profile among consumers and potential franchisee partners.
Sunfly, a new drive-thru beverage concept set to launch in October 2026, is another addition to SPM's portfolio. The brand aims to offer a unique experience with a range of coconut and aloe water, nitro-infused lemonades, and cold-pressed juices, complemented by house-baked pastries and fresh snacks. SPM Communications will play a crucial role in introducing Sunfly to the Dallas area, helping to build brand awareness and engagement.
Puttery, a family-friendly entertainment venue that combines an immersive mini-golf experience with a chef-driven menu and handcrafted cocktails, is also part of the new client roster. With 10 premium locations across the United States, including in Chicago, Dallas, and New York City, SPM Communications will support Puttery in securing high-quality earned media coverage.
SPM Communications has also been recognized for its innovative approach to brand discovery. The agency was recently named to the PR News Agency Elite 120 list for the fourth consecutive year, a testament to its ability to set the pace in the industry.
The expansion of SPM Communications' client roster underscores the agency's commitment to supporting a diverse range of brands, from established industry leaders to emerging challengers. With a proven track record in the food, restaurant, retail, wellness, franchise, and pet care categories, SPM Communications continues to position itself as a strategic partner for brands looking to drive cultural relevance and measurable business growth.