Pick n Pay Clothing Honored with Customer Loyalty Award

LONDON, Sept. 9, 2026 /CourierPR/ -- Pick n Pay Clothing has been honored with the 'Excellence in Customer Loyalty, South Africa' title at the Global Brand Awards 2026, recognizing the company’s sustained efforts in building lasting customer relationships and delivering exceptional retail experiences.

The recognition, awarded by Global Brands Magazine, highlights Pick n Pay Clothing’s ability to evolve from a supermarket clothing category into one of South Africa's leading clothing retailers. The company has consistently demonstrated its commitment to making fashion accessible to every family, balancing style, quality, and affordability.

According to Jay Reddy, CEO of Global Brands Magazine, "Customer loyalty is not won through promotions alone. It is earned when a brand consistently delivers value, understands its customers, and remains relevant throughout their everyday lives. Pick n Pay Clothing has achieved this by making fashion accessible without compromising on quality or purpose."

Hazel Pillay, Managing Executive of Pick n Pay Clothing, expressed her pride in the recognition, stating, "We are incredibly proud to receive this award. For us, customer loyalty is something that must be earned every day. Our customers don't owe us their loyalty; we owe them a reason to return. That means consistently delivering great style, trusted quality, and value, while listening to our customers and understanding what matters to South African families."

Pick n Pay Clothing was born from a commitment to making quality fashion accessible to South African families and has since grown into a network of more than 421 stores across various retail formats. The brand continues to expand its digital presence through online channels and the Pick n Pay asap! platform. Guided by its promise of 'Great value. Good living.', Pick n Pay Clothing remains committed to local manufacturing, sustainability, community engagement, and customer experience.

Reddy further noted, "Pick n Pay Clothing has built a strong relationship by making fashion accessible without compromising on quality or purpose. Its ability to evolve alongside changing customer expectations while remaining true to its values makes this a well-deserved recognition."

The Global Brand Awards celebrate excellence in brand performance, recognizing companies and organizations that excel in quality, innovation, and customer-centric services. The 2026 ceremony is scheduled to take place at Address Sky View, Dubai, on October 2, 2026.