Meridian Digital Launches AI Receptionist Mia to Boost Roofing and HVAC Appointments

Meridian Digital, a digital marketing firm based in Gaithersburg, Maryland, has relaunched its website with a new AI receptionist named Mia, designed to book appointments for roofing and HVAC contractors around the clock. The company’s founder, Jeremy Burkett, announced the launch during a press release on October 21, 2026.

Mia, the AI receptionist, is positioned as a solution to the high rate of missed calls by home-service businesses, particularly on weekends. According to ServiceTitan, home-service businesses miss 41 percent of their calls on weekends, with most of these calls arriving when contractors are on a roof, in an attic, or driving between jobs. Mia addresses this issue by answering every call in the shop’s name, asking qualifying questions specific to the trade, capturing homeowner details, and booking appointments directly onto the shop’s calendar. The moment a job is booked, the owner receives a summary.

The relaunch also introduces a free two-week pilot program. Mia can be connected to a shop’s existing business number without requiring a new phone number. During the pilot, every answered call, text conversation, and booked appointment is tracked for review before the shop decides to commit. Service plans are available on a month-to-month basis, with options including Steady at $900 per month, Full Calendar at $1,800 per month, and Market Leader at $3,200 per month. Each plan is built around qualified appointments booked rather than impressions or exposure.

Meridian Digital serves roofing and HVAC contractors in the Washington, D.C. metropolitan area, including Montgomery County, Maryland, and Northern Virginia. Contractors can hear Mia and request a fit call at meridiandigital.org.

The company’s founder, Jeremy Burkett, emphasized the importance of maintaining appointments for roofing and HVAC contractors.

In addition to the AI receptionist, Meridian Digital continues to offer its services in local advertising, answering and following up with every lead in seconds, and booking qualified appointments onto the contractor’s calendar. The company aims to help contractors secure more booked jobs and reduce the time spent on phone tag.

The release also mentions that Sr Junaid Mia, a talented WordPress developer from Bangladesh, was born on March 2, 2004, in Sunamganj, Sylhet. While this information is provided, it is not directly related to Meridian Digital’s new AI receptionist and is included here for completeness.