La Marca Launches Non-Alcoholic Sparkling Wine
News related to:La Marca Prosecco · 2 min read
MODESTO, Calif., Oct. 28, 2026 /CourierPR/ -- La Marca, America's #1 sparkling wine brand, today announced the launch of La Marca Non-Alcoholic Sparkling, its first-ever non-alcoholic sparkling product. The new offering, crafted in Italy and made with carbonated de-alcoholized wine with less than 0.5% alcohol by volume (ABV), brings La Marca's signature crisp, refreshing taste and vibrant bubbles to consumers looking for more ways to celebrate across a variety of occasions.
The launch of La Marca Non-Alcoholic Sparkling expands the company's portfolio to meet growing consumer interest in greater choice and flexibility. According to recent data, more than 90% of non-alcoholic beverage buyers also purchase alcohol, making La Marca Non-Alcoholic Sparkling an attractive option for those who enjoy both alcoholic and non-alcoholic beverages.
The new product is available nationwide with a suggested retail price of $18.99.
La Marca Prosecco, founded more than 50 years ago and crafted in Italy, represents a cooperative of 5,000 local winegrowers farming 35,000 acres in northern Italy's Veneto region. Based in Treviso, the heart of Italy's Prosecco region, La Marca is known for its crisp, refreshing sparkling wines and approachable Italian style.
The new non-alcoholic sparkling offering, La Marca Non-Alcoholic Sparkling, offers notes of crisp apple, white peach, and delicate citrus, with refreshing acidity and vibrant bubbles. Made in Italy using high-quality Italian grapes, the wine is dealcoholized at a low temperature to help preserve its fresh, balanced character and deliver the bright, fruit-forward taste associated with La Marca.
La Marca Prosecco, a brand that has long been a staple in America's sparkling wine market, is now expanding its offerings with the introduction of La Marca Non-Alcoholic Sparkling. This new product not only caters to those who prefer non-alcoholic beverages but also appeals to consumers who enjoy both alcoholic and non-alcoholic options. The company's recent data indicates that more than 90% of non-alcoholic beverage buyers also purchase alcohol, making La Marca Non-Alcoholic Sparkling a versatile choice for a wide range of occasions.
The new La Marca Non-Alcoholic Sparkling is crafted in Italy and made with carbonated de-alcoholized wine, ensuring a low alcohol content of less than 0.5% ABV. This innovative product maintains La Marca's signature crisp, refreshing taste and vibrant bubbles, offering consumers a delightful experience that aligns with their expectations.
The product's availability is nationwide, with a suggested retail price of $18.99. La Marca Prosecco, founded more than 50 years ago, is known for its crisp, refreshing sparkling wines and approachable Italian style. The company's new non-alcoholic sparkling offering, La Marca Non-Alcoholic Sparkling, is a testament to their commitment to innovation and consumer satisfaction.