Huawei hosts HUAWEI Games Summit 2026 in Düsseldorf

In Düsseldorf, Germany, Huawei recently hosted the HUAWEI Games Summit 2026, an event aimed at fostering connections between Chinese video game developers and the burgeoning European market. The summit, held during the Gamescom week, brought together over 40 participants, including prominent Chinese studios such as Rastar, YOOZOO, FunPlus, KURO GAMES, and Dream of Dragons, alongside European partners and gaming industry analysts.

The summit kicked off with welcoming remarks from Huawei executives, who reaffirmed the company's commitment to supporting its partners as its global ecosystem continues to expand. Huawei detailed its foreign gaming business model, showcasing global success stories and incentive policies that help developers achieve commercial success through various cooperation models.

Sessions during the summit delved into promising growth avenues in Europe. Huawei presented an analysis of the regional mini-game market, an emerging opportunity in a "blue ocean," alongside strategies for entering the European market through deeper integration. Throughout the event, Huawei highlighted local advantages, from established distribution channels to on-ground support.

Privacy and regulatory compliance also featured prominently, with a dedicated session on European regulatory requirements. Drawing from Huawei's own experiences, the discussion covered practical approaches to meeting GDPR obligations, supported by a localized infrastructure, including Aspiegel's Irish subsidiary, a Madrid-based localization center, and a Dublin-based compliance center.

Local partners shared their perspectives on a constantly changing sector. Aurelien Lavaud from Gameloft discussed the popularity of intellectual properties and European consumer preferences, and how developers can craft effective collaboration strategies. Enrique Phan from Sphere Games explored how artificial intelligence is transforming game development and its future trajectory. Andreas Mac Mahon, Chief Product Officer of Flexion, addressed the evolving app store pricing models and their impact on global mobile game publication, while Patrik Jackiewicz from Challengemode shared insights on conquering the European market through a mobile game editor's growth guide.

The summit concluded with a roundtable discussion featuring key local players and opinion leaders. This session provided developers with a direct view of European user preferences and perceptions of different game genres, aiding studios in tailoring their offerings to regional tastes.

Why developers choose Huawei

The European gaming industry remains a dynamic hub of innovation, with a diverse player base and increasing demand for high-quality mobile games. Through HUAWEI GameCenter, available in over 170 countries and regions with a vast game lineup, Huawei offers Chinese developers a reliable pathway to access the European market. Hundreds of Chinese studios already collaborate with Huawei to reach European gamers. Backed by its experience in localization and regulatory compliance across Europe, Huawei continues to help its partners seize new opportunities and achieve long-term success.