Huawei commits to Europe's digital and green transitions

FLORENCE, Italy, Oct. 20, 2026 /CourierPR/ -- The 11th Huawei Connect Europe was held today in Florence, Italy, where Adolfo Urso, the Italian Minister of Enterprises and Made in Italy, Eugenio Giani, President of the Tuscany Region, and Sara Funaro, Mayor of Florence, delivered remarks. Thousands of attendees, including industry leaders, technology experts, and partners from around the globe, gathered at the event to explore how digital technologies such as artificial intelligence (AI) will accelerate Europe's twin digital and green transition under the theme 'advancing Intelligent & Green Europe'.

Leo Chen, Huawei's Senior Vice President and President of Enterprise Sales, further explained the company's strategy for the European market, emphasizing that Huawei is in Europe, for Europe.

Chen went on to explain that Huawei has two focuses in the region: developing innovative products and solutions tailored to local industry scenarios, and empowering local partners to better serve European customers. Building on the company's existing "Huawei + Partners" collaboration system, Huawei additionally launched the SCALE framework for Europe at this event. This framework covers five key initiatives: Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration. These initiatives are aimed at helping local partners innovate around customer needs, integrate Huawei solutions into their offerings more easily, and improve their service capabilities.

Other guests who spoke at the event on their own insights into Europe's twin transition strategy and intelligent industry practices included: Pierre Francois Rudant, Head of Technology, Auchan Retail; Federico Ascoli, Head of Platforms, Extended Group Management Board; Sergio Grassi, a Country Manager of Zeliatech and Chief Revenue Officer for Value, Green and Services of Esprinet Group Italy; and Marcel Poser, Co-founder, Screening Eagle Technologies.

Huawei's commitment to Europe's digital and green transitions is evident in its ongoing collaboration with partners and its focus on local needs, as well as its innovative framework to support the region's growth. The SCALE framework, with its five key initiatives, represents Huawei's commitment to fostering a collaborative environment that can help European businesses better serve their customers and achieve their goals.