Highlandia wins Best in Show at 2026 Summer PR%F Awards

Highlandia, a hemp-derived THC beverage brand, has made a significant splash at the 2026 Summer PR%F Awards, earning Best in Show and four medals overall. The brand's success comes as it launches two new THC elixirs, Goldentea Trails and Limoncello Coast, to meet increasing consumer demand.

At the awards, Highlandia's Rocket Peak flavor took home the prestigious Best in Show honor, along with a Double Gold medal in the Tasting Competition, and an Infused Can Design medal. Meanwhile, Highlandia Cottondew Clouds secured a Double Gold in the Tasting Competition and a Gold in the Design Competition. Highlandia Free Spirit Bottle earned a Gold in the Tasting and a Double Gold in the Design Competition, while Highlandia Tangilime Grove received a Silver in both the Tasting and Design Competitions.

"These award results are a testament to the hard work and dedication of our team," said Nick Warrender, CEO of Lifted Made. "The Best in Show honor is a rare distinction in the hemp-derived THC beverage category, and it underscores the quality and appeal of our products."

The launch of Goldentea Trails and Limoncello Coast follows the quick sell-out of Highlandia's original Free Spirit Elixir. Both new flavors are now available in 750mL bottles, priced at $28.95, with each serving containing 10mg THC and 2mg CBD. The elixirs are designed for consumption straight, over ice, or mixed into cocktails or mocktails.

With the addition of these new flavors, Highlandia continues to expand its product line. The brand, which launched in Wisconsin, has seen its retail footprint grow to 11 states, including Florida, Georgia, Illinois, Indiana, North Carolina, Nebraska, New York, Pennsylvania, South Carolina, Tennessee, and Texas, in just six months.

"We are thrilled with the rapid growth of Highlandia," said Adam Borson, Director of Marketing at Lifted Made. "The success of Free Spirit, and the addition of Goldentea Trails and Limoncello Coast, reflect the positive reception our products are receiving."

All Highlandia products are made with hemp-derived cannabinoids and are lab-tested to ensure they contain less than 0.3% delta-9 THC by dry weight. Certificates of Analysis are publicly available for each product, and the brand continues to expand its distribution across multiple states.

"We are proud of how far Highlandia has come in such a short time," Borson added. "Our partners and early adopters have been instrumental in bringing our vision to life, and we are excited to see where the brand will go next."

Lifted Made, a subsidiary of LFTD Partners Inc., is a leader in the development, manufacturing, and marketing of hemp-derived products. The company's portfolio includes the Highlandia brand, which has received significant recognition and is rapidly expanding its market presence.