Haymaker Organic Tonic Expands to Wegmans Across Northeast

Tractor Beverage Company's award-winning organic tonic, Haymaker, is now available in 50 Wegmans Food Markets locations across the Northeast, marking a significant expansion for the beverage brand.

Launched just eight months ago, Haymaker has quickly gained recognition for its refreshing flavors and health-conscious ingredients. The drink, which earned a spot on Bon Appétit's Best New Beverages list for 2026, has expanded from its initial national launch at Sprouts Farmers Market in January to this new partnership with Wegmans. This marks Haymaker's first retail presence beyond Sprouts, with the brand now reaching a broader consumer base.

At the core of each 12-ounce can of Haymaker lies a tablespoon of organic apple cider vinegar, giving the drink its distinctively bright and bracing taste. The four-flavor lineup includes Citrus Ginger, Apricot Peach, Dragon Berry, and Passion Mango. Each flavor is made with real fruit and light carbonation, containing no added sugar and ranging from 25 to 30 calories per can.

"We are thrilled to see Haymaker being introduced to Wegmans shoppers," said John Murphy, Chief Revenue Officer at Tractor Beverage Company. "Wegmans is known for its commitment to quality and innovation, making it an ideal partner for us. We're excited to expand our reach and introduce Tractor to a whole new group of consumers in the Northeast."

Haymaker's success extends beyond its commercial debut. The drink has received multiple accolades, including being named one of six winners in Bon Appétit's inaugural Pantry Awards, earning Clean Label Project Certification, and winning the 2026 NEXTY Award at Natural Products Expo West. The Citrus Ginger flavor also took home the FABI Favorite Award.

Tractor Beverage Company, founded by farmers and committed to sustainable practices, has built a reputation for its organic ingredients and regenerative farming methods. Every beverage is crafted with USDA Certified Organic ingredients and a focus on supporting soil health. Through its Farmhand Foundation, Tractor supports growers in transitioning to organic farming and works to expand the domestic organic supply chain.

"We are proud to have Haymaker join the Wegmans family," added Murphy. "This partnership not only introduces our product to a wider audience but also aligns us with a retailer that shares our values of quality and innovation."