Grundig Unveils Advanced Home Appliances at IFA 2026

BERLIN, Sept. 4, 2026 /CourierPR/ -- At the International Fair of Audio and Video (IFA) 2026, Grundig, the renowned European home appliance brand, unveiled a new product lineup that includes TVs, refrigerators, washer-dryer sets, and air conditioners. This launch marks a significant advancement in the strategic partnership between Grundig and its parent company, Beko, as well as its licensing to Changhong in selected markets.

The new product range showcases Grundig's commitment to integrating Changhong's advanced research and development, manufacturing, and supply chain expertise with Grundig's rich European heritage and market presence. The partnership aims to enhance Grundig's global reach and strengthen its position in key markets.

One of the highlights of the new lineup is the AURORA 100 flagship TV, which features RGB Micro-Focusing LED chips, OD8 ultra-narrow light-control technology, and 9,720 independently controlled dimming zones. The TV's slim 39-millimeter profile and AI-powered Aurora Light Wings provide an immersive audiovisual experience that combines vibrant picture quality with a design that complements the home. Other key products include the Space Pro refrigerator series, which boasts a slim 599mm depth and a spacious 600L capacity, along with a -3.5°C Fresh Zone. The integrated washer-dryers offer 45°C heat-pump drying, while the AI-powered air conditioners feature fresh-air circulation and purification.

Grundig has consistently emphasized its brand tagline, "It starts at home," focusing on design, quality, and smart experiences in its products. The newly launched items continue this focus, incorporating localized innovations tailored to various markets. This approach ensures that Grundig's appliances blend naturally into living spaces and provide users with a seamless experience.

IFA 2026 marks an important milestone in Grundig's history, reflecting the brand's commitment to innovation and design. The launch also underscores the strategic partnership between Grundig and Changhong, which is set to drive product innovation and expand Grundig's global footprint. Both companies plan to leverage their combined expertise in technology, branding, and market operations to offer modern home solutions that combine quality, innovation, and design.

With this new product lineup, Grundig is poised to deliver cutting-edge appliances that meet the evolving needs of consumers in Europe and beyond, solidifying its position as a leader in the home appliance industry.