Food Transparency Crucial to Health, New Book Argues
News related to:WISEcode™ · 2 min read
LAKE TAHOE, Nev., Nov. 4, 2026 /CourierPR/ -- Released on November 10, the book aims to shine a light on the hidden ingredients that have contributed to the rise of ultra-processed foods and the decline in public health.
Castleman, the founder and CEO of WISEcode™, a leading FoodTechAI™ company, contends that the food industry has run a "race to the bottom" since the 1950s "sugar wars." This period marked the beginning of a downward spiral in food quality, with Americans now consuming progressively worse food that has evolved into what he calls "fake food" that works against human biochemistry.
Castleman points out that consumers are left to navigate a complex and often misleading food landscape with incomplete and outdated information. As the country debated diets, calories, and trends, the real story was missed: the truth about what's in our food was hidden, making the rise of ultra-processed food possible and contributing to the destruction of public health and well-being.
The book offers a straightforward solution: fix the food information crisis. By providing consumers with the full truth about what's in their food and how it affects their bodies, Castleman believes that people will make better decisions for themselves and their families. This, in turn, will transform food into a force for good, strengthening health and longevity.
Castleman's approach is based on the Food Genome Project™, which maps the U.S. food system and provides clear insights into ingredient quality, nutrient profiles, and health outcomes. The WISEcode™ AI platform uses this information to deliver personalized nutrition, allowing each individual to understand what matters most to them and make informed choices.
The book leaves readers with a clear path to make food a force for good in their own lives. All net proceeds from the sale of "Food Truth" will be donated to the Nutrient Institute, a 501(c)(3) nonprofit organization dedicated to advancing nutritional knowledge.
Castleman's work with WISEcode™ is part of a broader mission to improve public health by providing transparency and personalization in nutrition.
With "Food Truth," Castleman aims to empower consumers to take control of their health by understanding the truth about their food and making informed choices. The book is available for pre-order now and will be released on November 10.