Equator Pure Nature Expands Pipper Standard® in India with Amazon Launch
News related to:Equator Pure Nature · 2 min read
MUMBAI, INDIA, September 30, 2026 /CourierPR/ -- Equator Pure Nature, the Thai company behind the Pipper Standard® brand, has expanded its reach into the Indian market by launching its products on Amazon India. This move comes as the company accelerates its growth strategy in a market that represents one of the most significant opportunities for natural and chemical-free products.
Equator Pure Nature CEO Peter Wainman and Nirjay Impex Managing Director Viral Doshi finalized strategies for the Pipper Standard® launch at EPN’s Bangkok headquarters. The launch is part of a broader plan to grow consumer awareness and establish a stronger digital presence for the brand in India. Nirjay Impex, an established importer and distributor of international consumer brands, will handle the distribution and marketing of Pipper Standard® products in India.
Pipper Standard® has already expanded into more than 15 markets across Asia, collectively covering approximately 70% of global GDP. The brand's portfolio includes natural home, laundry, baby, and personal care products, powered by EPN's globally patented pineapple-fermentation technology. This technology, developed by co-founder and CEO Peter Wainman, harnesses naturally derived acids and bromelain to create high-performance formulations.
The launch on Amazon India adds another major channel for Nirjay Impex to reach consumers in India. The company operates a nationwide network serving multiple regions and retail channels, together with an expanding digital and e-commerce presence. With approximately 1.4 billion people, India represents a strategic priority for Equator Pure Nature's international expansion.
Pipper Standard® has also expanded into new categories, including its pet-care line launched in late 2025, as the company broadens its natural product portfolio and responds to growing consumer interest in products designed for the health and wellbeing of people, pets, and the home environment.
In August 2026, a detailed profile of Equator Pure Nature was published on the Bangkok Post, highlighting the company's journey from Thai pineapple to Asia's rising wellness brand. Peter Wainman, the CEO, has also gained recognition as a thought leader in natural wellness and chemical-free living, with his work featured in publications such as CNBC Street Signs Asia (2018), MIT Technology Review (2019), APAC Network (2024), National Geographic (2024), Bloomberg (2025), and Schwab Network (2026).
The launch on Amazon India is part of a broader strategy to grow consumer awareness, expand digital and distribution channels, develop new product categories, and establish Pipper Standard® more strongly across India and other international markets. With the growing demand for natural alternatives to synthetic chemicals, Pipper Standard® aims to continue its expansion and solidify its position as a leader in the natural, sensitive-care products market.