Electronic Transactions Association Strengthens Leadership with Aimee Gabel and Divya Chopra

WASHINGTON, Oct. 22, 2026 /CourierPR/ -- The Electronic Transactions Association (ETA) has bolstered its executive leadership team with the addition of Aimee Gabel as Chief Product and Innovation Officer and Divya Chopra as Chief Communications Officer. These appointments underscore ETA's commitment to driving innovation and enhancing its advocacy efforts in the payments industry.

Aimee Gabel joins ETA from the U.S. Travel Association, where she served as Senior Vice President of Events and Education. In her new role, Gabel will lead the development of ETA's products, programs, events, and educational offerings, focusing on identifying new opportunities to serve members and the broader payments industry. Gabel's extensive experience in association leadership, product development, and member engagement will be instrumental in shaping ETA's strategic direction.

Gabel holds a master's degree in organization development from American University, a bachelor's degree in history and Asian studies from Colorado College, and a certificate in strategy execution for public leadership from the Harvard Kennedy School. Her background includes leading the strategy and transformation of the U.S. Travel Association's signature programs and experiences, as well as growing RE+ into North America's largest clean energy event.

Divya Chopra will serve as ETA's Chief Communications Officer, focusing on strengthening policy communications and advocacy. Chopra will work closely with ETA's Government Relations team to communicate the association's policy priorities and the payments industry's contributions to businesses, consumers, and the broader economy. She will also lead ETA's Small Business Advocacy Capability Initiative.

Chopra brings over 12 years of experience in strategic marketing, brand development, and global engagement. Her most recent role was as the Global Head of Small Business Economic Impact Marketing at Meta. Prior to that, she advised businesses and nonprofits on brand positioning, messaging, and communications.

ETA, the world's leading advocacy and trade association for the payments industry, represents a diverse array of members, including payment processors, networks, banks, fintechs, software providers, independent software vendors, and payment technology innovators. Collectively, these members process approximately $56.75 trillion annually in purchases and peer-to-peer payments worldwide.