EBIN NEW YORK Expands Protective Styling Lineup at Sally Beauty

NEW YORK, Sept. 1, 2026 /CourierPR/ -- EBIN NEW YORK has expanded its protective styling lineup at Sally Beauty, offering a wider range of haircare solutions to consumers across the United States. The move comes as protective styling gains popularity, with shoppers seeking products that simplify their routines without sacrificing performance.

According to EBIN NEW YORK, the expanded assortment includes some of the brand's most recognized collections, such as Wonder Lace Bond Adhesive Sprays, Wonder Lace Melt Spray, Wonder Bond Melt Spray, Wonder Weave Bond, and the iconic 24-Hour Edge Tamer. These products cater to various stages of the styling journey, from preparation to maintenance, providing consumers with the tools to confidently create, maintain, and refresh their desired look.

Unlike brands that focus on a single styling occasion, EBIN NEW YORK offers a comprehensive portfolio that covers prep, installation, styling, maintenance, and removal. This integrated approach allows consumers to build an entire routine within one trusted brand. Sally Beauty, the industry leader in professional-quality hair color, hair care, and nails, is well-positioned to introduce these innovations to a broader audience.

Michael Gioseffi, Director of National Sales at EBIN NEW YORK, expressed excitement about the expansion, stating, "We're thrilled to bring more of our styling solutions to consumers across the country. Sally Beauty has long been a destination for beauty enthusiasts and professionals, making it the perfect partner for this expansion."

Seun Bolodeoku, National and International Marketing Manager at EBIN NEW YORK, added, "Protective styling is more than a routine. It's an evolving culture shaped by creativity and confidence—important elements of how consumers express their personal style. This expansion reflects our commitment to making innovative, accessible solutions available to more people."

Becky Hall, Vice President of Merchandising at Sally Beauty, agreed, saying, "As consumers become more aware of the importance of protective styling to reduce damage and retain length, we're proud to expand our assortment with EBIN NEW YORK. This partnership underscores our commitment to offering trusted, category-leading brands with the added benefit of best-in-class educational resources."

The expanded EBIN NEW YORK products are now available at select Sally Beauty stores nationwide and online at sallybeauty.com.