CHiQ Unveils AI-Driven Home Appliances at IFA Berlin

BERLIN, Sept. 4, 2026 /CourierPR/ -- At the International Fair for Audio and Video Equipment (IFA) in Berlin on September 4, CHiQ unveiled its latest AI-driven home appliance range, including TVs, refrigerators, air conditioners, and washer-dryer combinations. The focus was on how AI technology enhances everyday life, rather than on technical specifications alone. This shift reflects CHiQ's ongoing commitment to localizing its products and meeting the diverse needs of households across different markets.

CHiQ's new AI TV line, the RGB MiniLED AI, features an integrated AI Sports Platform, transforming the TV into a central hub for home fitness and shared activities. The company's AI technology also integrates into other appliances, such as the air conditioner, which uses AI Human Presence Radar to adjust airflow based on user locations and habits. The AI-powered refrigerator and laundry care system utilize smart sensing and monitoring to help users manage food freshness and garment cleanliness more effectively.

During IFA's opening day, CHiQ's strategic partner, the premium European home appliance brand Grundig, also showcased a new product lineup. This presentation marked a significant step in Grundig's brand development and product strategy, signaling new directions for the company in both European and global markets.

In recent years, CHiQ has focused on simplifying household chores through smart innovation. To enhance the user experience, the brand introduced a virtual giant panda as an AI interactive assistant, bringing warmth and personality to its smart TVs and other AI-enabled appliances. This move also incorporates elements of Chinese culture into the user experience.

Skiing has also become a key element of CHiQ's European strategy. The company has strengthened its presence as an official data partner of the FIS Ski Jumping World Cup, deepening its connections with consumers in Europe and beyond. By incorporating the speed of skiing and the pristine character of winter sports into its products, CHiQ brings technology closer to users' lifestyles.

These initiatives reflect a broader shift in CHiQ's approach to market expansion. The company is actively localizing its product experiences and brand messaging, as well as incorporating elements of local culture and lifestyle. This move goes beyond simply entering overseas markets; CHiQ is now becoming an integral part of the local markets it serves. This strategic shift is part of the company's ongoing efforts to align its global expansion with the needs and preferences of local consumers.

CHiQ, one of the world's leading manufacturers of consumer electronics and household appliances, continues to redefine industry standards with innovative products and a growing commitment to corporate social responsibility. Its influence is expanding across global markets, particularly in Europe.