Charlotte FC Extends Multi-Year Partnership with Ally Financial
News related to:Charlotte FC · 2 min read
CHARLOTTE, N.C., Oct. 27, 2026 /CourierPR/ -- Charlotte FC and its official banking partner, Ally Financial, have extended their multi-year partnership, marking a significant milestone in the club's journey. This extension, announced on the eve of the Club's final regular-season home match on October 31, underscores Ally's continued commitment to the growth and success of Charlotte FC.
Ally, a financial holding company with $203 billion in assets and 9.7 million customers as of September 30, 2026, has been a cornerstone of Charlotte FC since its inception. In July 2019, Ally committed to the expansion bid for the yet-to-be-awarded MLS team, becoming the founding and lead partner. Since then, Charlotte FC has established one of the strongest fanbases in the league, ranking among the top five in attendance every year and generating strong kit sales.
Eric Sudol, Chief Revenue Officer of Tepper Sports & Entertainment, the parent company of Charlotte FC, expressed excitement about the partnership extension.
Ally's commitment extends beyond financial support. The company has been deeply involved in community initiatives, including the Pitches for Progress program, which has seen approximately 7.5 million minutes played on mini-pitches across Charlotte. Additionally, Ally and Charlotte FC's Greater Goals program, presented by Ally, has provided thousands of local youth across more than 40 schools with nearly 70,000 book donations and over 2.2 million minutes of reading time since its launch in 2022.
Ally's corporate presence in Uptown Charlotte has been a driving force behind the Club's success. The company has also contributed to the community through volunteer efforts, with nearly 500 Ally employees participating in community programs with the Club. Furthermore, Ally has donated more than 2,000 match tickets to community recipients over the years.
To celebrate the partnership extension, Ally and Charlotte FC are hosting a pre-match party for fans inside the Legends Row stadium area. Fans will have the opportunity to receive a special "Minted" patch, a nod to the inaugural season. The company has also commissioned a seven-panel canvas mural highlighting the evolution of the Club's seven kits, with fans able to enter onsite to win individual panels. Ally customers will receive expedited access to stadium activations, pre-match field passes, and concession credits.
Charlotte Football Club, owned by David Tepper and part of Tepper Sports & Entertainment, is committed to driving growth through the sport and community outreach. The Club's mission is to be a unifying force that is bigger than one city and to encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch.
Ally Financial Inc., with its roots in the nation's largest all-digital bank and an industry-leading auto finance business, continues to support Charlotte FC's mission and community initiatives.
The partnership extension is a testament to the shared belief in the growth of Charlotte FC, the passion of its fan base, and the future of the communities it serves. As the Club and its partners continue to invest in the next generation and build a legacy that will endure far beyond the pitch, the future of Charlotte FC and Ally's collaboration looks bright.