Stribling~Whalen Financial Group Launches as Independent RIA
News related to:Stribling~Whalen Financial Group · 2 min read
GAINESVILLE, Ga., Oct. 27, 2026 /CourierPR/ -- Stribling~Whalen Financial Group (SWFG) has taken a significant step in its 50-year history by launching as an independent registered investment adviser (RIA) with the Securities and Exchange Commission (SEC). The move marks a new chapter for the firm, which has been serving high-net-worth families and business owners for more than 50 years.
Brian E. Whalen, CFP®, AIF®, and his team of experienced professionals are at the helm of this new RIA. Whalen, who has over 32 years of investment experience, brings a wealth of knowledge to the table. Prior to his current role, he managed more than $1.1 billion in client assets across over 350 households. The SWFG team includes Warren Stribling, the founder of the firm, along with Jacob Beauchamp, Cindy Casey, Lauren Tuttle, Christa Griffin, and Kayleigh Dell.
For Whalen, the transition to an independent RIA is about providing greater flexibility to serve clients in the best way possible.
Warren Stribling, who founded the firm in 1975, sees the transition as a continuation of the philosophy that has guided Stribling~Whalen for more than five decades.
The newly formed RIA is utilizing Fidelity Investments as its custodian. Working with Fidelity Investments gives SWFG access to a wide range of products, services, and resources designed to help the team continue meeting the evolving needs of its clients.
SWFG provides advisory, financial planning, wealth management, and estate planning services, with an emphasis on coordinating investment decisions with tax considerations and each client's broader financial goals. The firm serves families in Georgia and clients in 19 other states, highlighting its broad reach and commitment to serving a diverse clientele.
Trevor Norton, head of custody at Fidelity Investments, expressed excitement about welcoming Stribling~Whalen Financial Group to the Fidelity platform.
Stribling~Whalen Financial Group is a registered investment adviser with the SEC. SEC registration does not constitute an endorsement of the firm by the Securities Exchange Commission nor does it indicate that the adviser has attained a particular level of skill or ability. Past performance is not a guarantee of future results. All investments are subject to risk, including the loss of principal.