Hasbro Names Dan Ayoub as President of Wizards of the Coast & Hasbro Digital Games

RENTON, Wash., Oct. 27, 2026 /CourierPR/ -- Hasbro, the leading games, IP, and toy company, has appointed Dan Ayoub as the new President of Wizards of the Coast & Hasbro Digital Games. Effective November 2nd, Ayoub will lead the franchises of Magic: The Gathering, Dungeons & Dragons, Duel Masters, and Hasbro Digital Games, including Exodus and Warlock.

Ayoub's appointment marks a significant shift in leadership for the company, following a rigorous search that evaluated numerous internal and external candidates. He is the first internal candidate to be promoted into this role, bringing a wealth of experience and passion to the position.

Ayoub, who has been making video games for 25 years, joined Wizards of the Coast in 2022 to lead its digital studios. Prior to Wizards, he spent 11 years at Microsoft, where he served as an executive producer and studio head at Halo studio 343 Industries. Later, he held the position of Vice President and General Manager of Certain Affinity.

Ayoub's journey with Hasbro began when he was tasked with leading the digital studios. He later served as Senior Vice President of Dungeons & Dragons, where he helped revitalize the brand across tabletop and digital platforms. A lifelong fan of the games he will now lead, Ayoub has played Dungeons & Dragons with the same group of friends since he was 10, and he picked up Magic: The Gathering the year it launched.

Hasbro, known for its mission to create joy and community through the magic of play, has been recognized for its corporate citizenship. The company has been named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, and one of the 50 Most Community-Minded Companies in the U.S. for fourteen consecutive years. With a portfolio of iconic marks and a diversified network of partners and subsidiary studios, Hasbro continues to bring fans together wherever they are, from tabletop to screen.