Braun Household Launches OptiBrew Line for Home Coffee Enthusiasts
News provided byBraun Household · 2 min read
Upper Saddle River, N.J., September 3, 2026, Braun Household has introduced the OptiBrew line, a next-generation coffee maker that brings the rich variety of a coffeehouse experience to home kitchens. With seven brew sizes, an integrated milk frother, and a dedicated Coffee Shot option, OptiBrew Pro and OptiBrew offer coffee drinkers unprecedented flexibility and convenience.
"At Braun Household, we've always aimed to bring the best of the coffeehouse experience into the home," said Eliza Woolston Sheffield, President of De'Longhi North America. "With OptiBrew, we're reimagining the traditional coffee maker to fit seamlessly into everyday routines, offering greater choice and ease without sacrificing quality or countertop space."
The OptiBrew lineup includes two models: OptiBrew Pro and OptiBrew. Both feature Braun's ExactBrew™ Technology, which automatically adjusts brewing time and temperature to deliver full-bodied flavor in every cup. OptiBrew Pro adds an integrated milk frother for hot and cold drinks, as well as a fifth brew style, Coffee Shot, which opens up possibilities for latte- and cappuccino-style drinks.
"We recognized that coffee routines have become more diverse, and traditional coffee makers have not always kept pace," Sheffield continued. "OptiBrew offers a fresh approach, providing the flexibility to enjoy a wide range of coffee and milk-based drinks right at home."
OptiBrew features four signature brew styles: Regular, Bold, Over Ice, and Cold Brew. Its cold brew technology delivers smooth, refreshing cold brew in minutes, and the machine can brew a full pot in under eight minutes. OptiBrew Pro, on the other hand, offers the same hot and cold brew options, plus the convenience of an integrated milk frother.
Both models are designed with a compact footprint, measuring just 6.75 inches wide, and feature an intuitive interface and a 24-hour programmable timer. A warming function keeps a carafe warm for up to four hours, ensuring that users can enjoy their coffee just as they would at a café.
"The OptiBrew line is all about giving users the flexibility to customize their coffee experience," said Sheffield. "Whether you're brewing a single cup in the morning or a full pot for guests, these machines make it easy to have the perfect cup every time."
Key features of the OptiBrew lineup include: - Seven precise brew sizes, from a single 8 oz. cup to a full 12-cup carafe, using ground coffee without pods. - Cold Brew in minutes. - A dedicated Coffee Shot for latte- and cappuccino-style drinks. - Hot and cold milk frothing capabilities. - A 24-hour programmable timer and up to four-hour keep-warm function.
The premium stainless steel finish of the OptiBrew Pro makes it a stylish addition to any kitchen. It is available for $199.95 USD in the U.S. through Amazon, Target, and BraunHousehold.com, and for $249.99 CAD in Canada on Amazon and BraunHousehold.com. The OptiBrew model is also available in Canada for $199.99 CAD at BraunHousehold.com.
Braun Household, founded in Frankfurt, Germany in 1921, is known for its commitment to innovation and thoughtful design. More than 100 years later, the company continues to deliver high-performing products that make life in the kitchen easier and more enjoyable.