Big Sipz Launches New Flavor Blast Off Blue to Space

SAUSALITO, Calif., Oct. 22, 2026 /CourierPR/ -- Big Sipz, the brand known for its bold and vibrant flavors, has taken a significant step into the realm of innovation by launching its newest flavor, Blast Off Blue, to the edge of space. This groundbreaking move marks a literal and figurative milestone for the company, as it aims to redefine the boundaries of what a wine-based ready-to-drink (RTD) product can achieve.

The launch of Blast Off Blue was not just a marketing stunt; it was a strategic move to capture the attention and imagination of consumers. In collaboration with Filmed in Space, Big Sipz sent a cosmic-coated cup of its new flavor into the stratosphere. This high-altitude voyage serves as both a literal launch and a powerful metaphor, highlighting the brand's commitment to pushing the envelope and delivering maximum flavor without compromise.

Blast Off Blue is a sweet-tangy, fruit-forward cocktail that offers a nostalgic yet refreshing experience. With its irresistible blue raspberry rush and clean finish, the new flavor stands out in any lineup. The product is currently available at retail stores across 48 states, including Alabama, Arizona, California, Colorado, Florida, Georgia, Nevada, North Carolina, Oregon, South Carolina, Tennessee, and Texas. Fans can now enjoy this stellar new addition to the Big Sipz lineup at their local convenience stores.

The launch of Blast Off Blue was a high-stakes competition between the founders of Dirtbag Clothing, Cole Steiner and Cenzo Hayes. Known for their massive digital audience and record-breaking live streams, the duo turned the countdown into a race to see who could blast Big Sipz into orbit first. This move underscores the brand's commitment to defying expectations and challenging the category.

Joey Parris, Chief Marketing Officer at Patco Brands, emphasized the significance of this launch.

Blast Off Blue is now available nationwide at major convenience stores, inviting fans across the country to taste the stellar new addition to the Big Sipz lineup. To watch footage from the official space launch and find Big Sipz near you, visit bigsipz.com and follow @BigSipz on social media.

At Big Sipz, the company's ethos is centered around the belief that bigger is better. They are here for everyone who likes to go big, laugh big, smile big, dance big, and make big memories. Whether it's turning up with Waka Flocka Flame at a show or giving back to charities they believe in, Big Sipz gives 100% to their mission of innovation and fun.