Arista Demand appoints Jordanna Howard as Vice President, Global Integrated Sales

SAN FRANCISCO, Sept. 1, 2026 /CourierPR/ -- Arista Demand, a leading B2B demand generation solutions provider, has announced the appointment of Jordanna Howard as Vice President, Global Integrated Sales, effective September 1, 2026. Howard brings extensive experience in client service and growth, having previously served as Vice President of Client Services at Veritas Media Group for five years.

At Veritas Media Group, Howard played a crucial role in expanding the company's client base and driving new business partnerships, while also enhancing and maintaining strong relationships with existing clients. She was a key figure in establishing the company's reputation for providing exceptional client experiences and achieving long-term success.

Howard’s addition to Arista Demand comes as the company continues to expand its capabilities and strengthen its client partnerships. Her expertise in digital and non-traditional media will further enhance Arista Demand’s ability to deliver innovative, measurable solutions beyond traditional lead generation.

Jennifer Sand, Managing Director of Arista Demand, expressed enthusiasm about Howard's hiring. "We are thrilled to welcome Jordanna to the team," she said. "She brings a wealth of experience, energy, and a client-focused approach that aligns perfectly with our values. Jordanna will be a vital part of our continued growth."

In her new role, Howard will focus on client development, partnerships, and sales. Her experience is expected to contribute to Arista Demand's ability to provide comprehensive, intent-driven demand generation programs tailored to clients’ needs.

Howard stated, "I'm excited to join Arista Demand and be part of a team so focused on its clients and their success. I look forward to contributing to the company's growth and helping our clients achieve meaningful results."

Outside of her professional endeavors, Howard resides in Napa, California, with her partner, Jeff, and daughter, Mackie. She is actively involved in community service, serving on the Board of Directors for UCSF's "All May See" vision foundation and sfBIG's Board, which supports the Bay Area advertising community. Howard is also a troop leader for her local Girl Scouts Brownie troop and enjoys spending time with family and friends.

Arista Demand, founded to help B2B organizations accelerate revenue through intent-targeted demand generation programs, is dedicated to connecting brands with their most relevant audiences globally.