ABM Wins Gartner Marketing Award for Brand Excellence

NEW YORK, Sept. 24, 2026 /CourierPR/ -- ABM, a leading provider of facility, engineering, and infrastructure solutions, has been recognized for its brand and reputation excellence, winning the Excellence category in the 2026 Gartner Marketing and Communications Awards. The global awards program honors transformative marketing and communications work that delivers measurable business impact. ABM's enterprise-wide brand transformation, which brought the full breadth of the company’s capabilities and expertise to the forefront, has been highlighted for its significant achievements in driving business success.

The transformation, which began with an integrated, "inside-out" strategy designed to first engage ABM team members before taking the new brand to market, has delivered measurable impact across key audiences. Since the launch, website conversion rates have increased by 60%, with regular use of ABM’s new Brand Center reaching 75% of staff and management, more than double its initial goal. Additionally, digital media and sports sponsorships have generated 40 million impressions, more than twice ABM’s previous average.

ABM's transformation began with a focus on engaging its people around a shared story. The company equipped over 100 Brand Champions across the organization to help drive adoption. The external launch of the new brand, "Driving Possibility, Together," showcased ABM’s expertise and ability to deliver integrated solutions at scale through a modernized visual identity and digital experience, advertising and public relations, industry-specific messaging, social media, and visibility at trade conferences and speaking engagements.

The new brand's tagline, "Driving Possibility, Together," reflects ABM's commitment to partnering with clients to modernize their environments and create smarter, more resilient facilities. At the same time, it brings together the company’s expertise, innovation, and scale to create better outcomes for clients, people, and communities. ABM’s efforts have not only improved the company’s online presence and market reach but also strengthened its internal communication and team engagement.

ABM, with over 100,000 team members delivering essential services daily, continues to invest in the future to meet evolving challenges and build a healthier, thriving world. The company’s commitment to creating smarter, more connected spaces is evident in its ongoing efforts to enhance facilities and empower clients to achieve their goals.