7-Eleven Returns with Annual Bring Your Own Cup Day

News related to:7-Eleven, Inc · 1 min read

7-Eleven, Inc. is set to delight its customers with its annual Bring Your Own Cup (BYOC) Day on Saturday, September 19. This year, fans can bring their wildest and most creative containers to participate in this fan-favorite tradition. The day offers a unique opportunity to fill any Slurpee drink container with one of the brand's signature flavors for just $1.99 at participating 7-Eleven, Speedway, and Stripes stores.

This year, the BYOC Day challenges the conventional idea of what can be a Slurpee cup, allowing for a wide range of unconventional vessels. From popcorn buckets and bike helmets to fish bowls and flower vases, the possibilities are endless. According to Brandon Brown, Senior Vice President of Fresh Foods and Beverages at 7-Eleven, Inc., "Every year, Bring Your Own Cup Day challenges the definition of what a cup can truly be, and our customers never cease to amaze us."

Participants must ensure that their containers are clean, watertight, and able to stand upright within the 10-inch cutout in stores to fit under the Slurpee drink dispenser. The company encourages customers to bring creative items like trophies, teapots, or even cookie jars, as long as they fit the criteria.

In addition to the traditional BYOC Day, 7-Eleven is also bringing back the bold Mountain Dew Slurpee drink. This innovative offering pairs the unique citrus taste of Mountain Dew with the refreshing Slurpee drink to provide an exhilarating experience. Fans are encouraged to participate and share their creative containers and unique Slurpee runs on social media using the hashtag #BYOCDay.

7-Eleven, Inc. has established itself as the premier name in the U.S. convenience-retailing industry, with more than 12,000 stores in the U.S. and Canada. The company continues to offer customers fresh, high-quality, and convenient food options, including sandwiches, salads, side dishes, and pizza. With the return of the BYOC Day, 7-Eleven is reaffirming its commitment to providing unique and memorable experiences for its customers.

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