WTE Miami Embraces AI for Travel Trade Conference
News related to:WTE Miami · 2 min read
MIAMI, Sept. 22, 2026 /CourierPR/ -- For the first time, WTE Miami will utilize Fairfest's SnapCard AI technology, bringing AI-powered matchmaking to the show. The event, taking place October 27-28 at the Miami Beach Convention Center, will incorporate SnapCard AI, Fairfest's AI-powered matchmaking app, for the first time. This move marks a significant step in WTE Miami's commitment to integrating advanced technology into its programming and enhancing the overall experience for attendees.
WTE Miami is putting artificial intelligence into action, introducing AI-powered matchmaking for attendees while bringing industry experts together to explore how the technology is transforming travel. The event will feature a range of programming dedicated to examining the impact of AI in the travel industry, including sessions such as "AI Solutions for the Travel Industry," "AI for Travel Professionals," and "AI in Tourism."
One of the most notable features of the WTE Miami event is the integration of SnapCard AI, a matchmaking platform that allows attendees to describe the business connections they are seeking in their own words. This feature helps identify relevant matches across the show, ensuring that attendees are connected with destinations and tourism organizations that align with their business interests. With 26 NTOs and CVBs already confirmed to attend, SnapCard AI is expected to connect attendees with over 500 exhibitors, 7,000 travel trade professionals, 500 hosted and VIP buyers, and 10,000 pre-scheduled B2B meetings.
The success of SnapCard AI is evident in its performance at OTM 2026, where the platform attracted 7,291 active users from 140 countries, representing 42% adoption despite limited dedicated promotion. At OTM 2026, 82% of exhibitors secured meetings through the platform, and meeting requests increased by 97% year over year. This success is expected to continue at WTE Miami, where the platform is expected to welcome 500+ exhibitors, 7,000 travel trade professionals, 500 hosted and VIP buyers, and 10,000 pre-scheduled B2B meetings.
WTE Miami's AI-focused conference programming will include sessions led by industry experts such as Grace Van Hollebeke of Tern and an invited Google speaker, Tim Luepke of MPI Academy, and Karen Ring of Sabre Corp., who will explore the impact of AI on travelers and the travel industry. These sessions are expected to provide attendees with valuable insights and practical applications of AI in the travel sector.
The event's focus on AI technology is a testament to WTE Miami's commitment to staying at the forefront of industry trends. By incorporating SnapCard AI, WTE Miami is not only embracing the future of travel trade but also setting a new standard for how the industry can leverage technology to enhance its operations and improve the overall attendee experience.