Hoyt Family Unveils Ambitious Resort Investments

KING PINE SKI RESORT AND PURITY SPRING RESORT UNVEIL AMBITIOUS PLANS FOR A NEW ERA WITH ALI HOYT AND PAUL J. MORRA

Hampshire, a storied family-owned resort destination in New England, is preparing to usher its 115-year-old business into a new chapter. The resort is investing in the guest experience at King Pine Ski Resort, Purity Spring Resort, and Danforth Bay Camping & RV Resort, with Ali Hoyt and Paul J. Morra at the helm of the transformation.

The Hoyt Family, which owns King Pine Ski Resort, Danforth Bay Camping & RV Resort, Purity Spring Resort, and Tohkomeupog Summer Camp for Boys in Madison, New Hampshire, is combining generations of family stewardship with fresh creative vision and hospitality expertise. Ali Hoyt, the fifth generation of Hoyt Family leadership, will focus on hospitality and strategy, while Paul J. Morra, a two-time Emmy Award-winning producer, will lead development, design, and brand across all Hoyt Family-owned businesses.

The Hoyt Family has established a new Managing Partner structure, bringing together Ali Hoyt, Andrew Mahoney, Steven Hoyt, and fellow managing partners, each having spent over 30 years of their career working in the family business. Ali Hoyt, who grew up watching her parents lead the resort, will join fellow managing partners Steven Hoyt and Andrew Mahoney as the next generation of Hoyt family leadership. Ali Hoyt, who stepped up to carry her father's vision after his passing in 2020, brings nearly 15 years of hospitality industry expertise to the role. She has led a consulting team at STR, the global leader in hospitality data and benchmarking, and serves on the International Society of Hospitality Consultants' Board of Directors. She will focus on strategic direction, using data and market insights to guide decisions and shape the guest experience across all properties.

Paul J. Morra, who began attending Tohkomeupog at age 11 and has called Madison home for decades, will join as Managing Partner of Development, Design, and Brand. His connection to the Hoyt family and the Mount Washington Valley runs deep. In his new role, Morra will lead capital planning, master planning, and brand development across all properties, guiding renovations and creative direction so every investment enhances the guest experience while preserving each business's character.

The Hoyt Family's new slate of investments includes a new base lodge at King Pine Ski Resort, expanded trails, a multimillion-dollar guest room renovation, and new live music and event spaces. The base lodge, which will feature a new live music and event space, is targeted for completion by 2030. This winter, guests will find new family après ski experiences, upgraded snowmaking, a refreshed tavern, new guest lockers, and updated trail signage. King Pine also joins the Indy Pass as a full member this year.

At Purity Spring Resort, the Inn underwent a fall renovation that included extensive landscaping, fencing, signage, and exterior paint updates, and a multimillion-dollar guest room renovation is planned. At Traditions, the resort's on-site restaurant, an interior renovation is planned for the coming year.

Morra, who began his career in the family business, will lead the development, design, and branding of all properties, ensuring that every investment enhances the guest experience while preserving the character of each business. He has a deep connection to the Mount Washington Valley, having attended Tohkomeupog at age 11 and maintaining a family home in Madison, New Hampshire.

The Hoyt Family's ambitious plans for the future of its properties reflect a commitment to hospitality, innovation, and community engagement. The new investments will not only enhance the guest experience but also preserve the character of these iconic New England properties, ensuring that they continue to serve as beloved destinations for generations to come.