Watttron Appoints Markus Urich as Head of Sales for Global Growth
News related to:watttron GmbH · 2 min read
FREITAL, GERMANY, October 19, 2026 /CourierPR/ -- Watttron, a German startup specializing in digital heat-sealing technology, has appointed Markus Urich as its new Head of Sales. With over 20 years of experience in the packaging industry, Urich will lead the company’s global sales strategy and international market expansion.
Urich brings a wealth of experience to the role, having previously served as sales director international. In this position, he was responsible for the internationalization, scaling, and professionalization of the sales organization. His focus was on building global sales structures, opening new markets, and driving additional growth through a rigorous customer- and market-centric approach. Prior to this, Urich held various national and international leadership roles in sales and business development, including his time at the OPTIMA packaging group, where he began his career in software engineering and project management.
Urich will make his official debut for watttron at PACK EXPO International 2026, which takes place in Chicago. At the event, he will present the latest applications of watttron’s digital pixel heating technology and engage directly with international brand owners, packaging manufacturers, and technology partners. The company will be exhibiting at booth N-5686 in the North Hall Exhibits.
Watttron’s digital heating technology enables precise thermal control, significantly reducing material and energy consumption while unlocking new possibilities for advanced packaging designs and demanding sealing applications. The company’s patented pixel technology provides real-time quality feedback during the sealing process, delivering substantial value for users.
With this key addition to its sales leadership, watttron reinforces its commitment to actively shaping the packaging industry’s transition toward greater sustainability, resource efficiency, and process reliability. The company’s digital heating technology is designed to reduce the carbon footprint in packaging manufacturing, increase resource efficiency, and unlock new potential for sustainable industrial processes.
In summary, watttron’s appointment of Markus Urich as Head of Sales marks a significant step in the company’s expansion strategy. Urich’s extensive experience and proven track record in international sales and business development will be crucial in driving watttron’s growth and market penetration.