Waterloo Gin Launches Pour Pink Campaign for Breast Cancer Awareness

AUSTIN, Texas, Sept. 24, 2026 /CourierPR/ -- Waterloo Gin, an award-winning premium American-style craft gin brand, has launched a month-long campaign called Pour Pink in partnership with Susan G. Komen, a leading non-profit organization dedicated to breast cancer awareness and support. The campaign, which runs throughout October, aims to raise funds and awareness for breast cancer through the sale of Waterloo Prickly Pear & Rose Gin.

Waterloo Gin will donate $1 from every bottle of Waterloo Prickly Pear & Rose Gin sold during October to Susan G. Komen. The gin, which features a vibrant pink hue and a unique blend of prickly pear, hibiscus, and rose with juniper, lavender, grapefruit, and other native botanicals, is the centerpiece of the Pour Pink campaign. The proceeds will support Susan G. Komen's mission to advance breast cancer research, improve access to high-quality care, provide direct patient support, and advocate for the breast cancer community.

Susan G. Komen is honored to partner with Waterloo Gin in support of Breast Cancer Awareness Month.

Consumers can participate in the Pour Pink campaign by ordering The Pink Ribbon, a signature cocktail featuring Waterloo Prickly Pear & Rose Gin, at participating bars and restaurants. Each bottle of the gin sold during October will contribute $1 to Susan G. Komen. Additionally, Waterloo Gin will donate $1 from every bottle of Waterloo Prickly Pear & Rose Gin sold in stores nationwide and online throughout the month.

At participating bars and restaurants, guests can also order The Pink Ribbon and receive a Waterloo Pink Ribbon enamel pin, while supplies last. The gin's vibrant pink hue and unique flavor make it a natural fit for the month-long campaign, which aims to bring attention to the cause and encourage people to support the breast cancer community.

Waterloo Prickly Pear & Rose Gin is the result of a collaboration between Waterloo Gin and the Texas landscape. Crafted with nine thoughtfully selected botanicals and limestone-filtered spring water, the gin embodies refined elegance and a sense of place. The gin's distinctive flavor and appearance make it a perfect choice for the Pour Pink campaign, which seeks to raise awareness and funds for breast cancer research and support.

Throughout October, Waterloo Gin is inviting its retail and hospitality partners across the country to participate in Pour Pink during Breast Cancer Awareness Month. The campaign encourages consumers to share their Pour Pink activities featuring Waterloo Prickly Pear & Rose Gin cocktails on Instagram by tagging @WaterlooGin.