Vinyl Mafia challenges procrastinators with window film demo

On September 6, Vinyl Mafia, a Geoshield-certified window tinting shop in Fraser, Michigan, is using Fight Procrastination Day to challenge drivers who have delayed their window film decision. The shop is inviting customers to compare Geoshield Apex Ultra, its flagship product, with other films in a hands-on demonstration.

Vinyl Mafia, which has been serving Macomb County, including Clinton Township, Sterling Heights, Roseville, Warren, and St. Clair Shores, has expanded its offerings to include Apex Ultra, a dual-layer "super ceramic" film. According to Geoshield's product specifications, Apex Ultra is rated to block up to 96% of infrared heat and 99% of ultraviolet rays while maintaining optical clarity. The shop has begun evaluating Apex Ultra alongside carbon and nano-ceramic films, which it already offers.

"Being Geoshield certified means we stand behind the film we install, and Apex Ultra is the top of that range, so we wanted to run it ourselves before putting it in front of customers," explained Dean Martin, owner of Vinyl Mafia. "We'd rather walk someone through how heat and UV rejection actually work than sell them on a darker shade. That part is usually what people put off."

Fight Procrastination Day, observed on September 6, serves as a perfect backdrop for Vinyl Mafia's initiative. The shop is using this opportunity to engage with drivers who may have been hesitant about choosing a window film. By allowing customers to see and feel the difference between Geoshield Apex Ultra and other films, Vinyl Mafia aims to help them make an informed decision.

"We’re not just selling a darker film to block out the sun," Martin added. "Our goal is to educate our customers about the benefits of Geoshield Apex Ultra, specifically how it blocks heat and UV rays more effectively than darker films."

Drivers in the area can visit Vinyl Mafia to view Apex Ultra and other Geoshield films in person. The shop is also offering consultations by phone at (586) 337-7021. Vinyl Mafia is known for its in-house installations and offers a lifetime warranty on all Geoshield automotive window films. With over six years of experience, the shop continues to expand its services to meet the needs of both commercial and residential customers.

"Geoshield certified means we're committed to quality," Martin concluded. "And with Apex Ultra, we’re delivering on that commitment with a product that blocks more heat and UV rays than our competitors' darker films."

For those interested in learning more about Vinyl Mafia's services or setting up a consultation, the shop can be reached at 33425 Kelly Rd, Fraser, MI 48026, or by phone at (586) 337-7021.