Twisted Tea Teams Up with Realtree for Camo Collaboration
News related to:Twisted Tea Hard Iced Tea · 2 min read
BOSTON, Sept. 28, 2026 /CourierPR/ -- Twisted Tea Hard Iced Tea, the No. 1 refreshing hard iced tea in the United States, has teamed up with Realtree, the nation’s leading outdoor lifestyle brand, for a limited-edition fall collaboration. This partnership brings the iconic Realtree APX® camouflage pattern to Twisted Tea’s unmistakable bright yellow cans for the first time, creating a unique blend of outdoor gear and refreshment.
Rolling out nationwide now, the collaboration features the Realtree APX® camouflage pattern on a limited-edition 24 oz. can, as well as across Twisted Tea Original 12-pack and 18-pack wraps. Fans can spot the Team Realtree® logo on these packages, making it easy to identify the collaboration. Whether you’re camping, fishing, tailgating, or simply enjoying a Hard Tea outside with friends, Twisted Tea and Realtree are making sure the unofficial uniform of fall extends all the way to your cooler.
The collaboration doesn’t stop at the can. Twisted Tea and Realtree are going all-in with a limited-edition merch collection packed with camo gear you didn’t know you needed until now. This includes hoodies, hats, beanies, T-shirts, vests, backpacks, chairs, duck calls, and even a talking fish for your wall. Fans can shop the limited-edition collection on Twisted Tea’s Tea Store while supplies last.
Beyond the screen, Twisted Tea is taking the camo out into the wild through social content, creators, and activations throughout the fall. At retail, the brand is bringing the outdoors indoors with can't-miss displays featuring everything from Twisted Tea deer antlers to a full-on lodge fireplace scene.
The Boston Beer Company, Inc. (NYSE: SAM), which began brewing Samuel Adams beer in 1984, is behind Twisted Tea Hard Iced Tea. Founded in 2001, Twisted Tea has grown to become a household name in the hard tea category. Realtree, founded in 1986 and celebrating 40 years in 2026, is known for creating some of the most effective and innovative camouflage patterns in the world. Through strategic partnerships, licensing, and advocacy, Realtree extends its brand across apparel, gear, and lifestyle products, while supporting wildlife conservation and responsible outdoor recreation.