Tilson PR Wins Silver Award for PetMeds Paw-tners Campaign
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DELRAY BEACH, FL, November 04, 2026 /CourierPR/ -- Tilson PR, a full-service PR and marketing firm, has won a Silver Award in the 2026 Davey Awards for its innovative PetMeds Paw-tners social media influencer campaign. The award, presented by the Academy of Interactive and Visual Arts (AIVA), recognizes the agency's ability to create impactful campaigns that connect with target audiences.
The Davey Awards, now in their 22nd year, honor the creativity and ingenuity of small shops and independent creators. The awards are judged by an assembly of more than 1,100 industry leaders from acclaimed brands, institutions, and agencies. This year, the awards celebrated campaigns that demonstrated bold and imaginative ideas, proving that creativity knows no limits.
Tilson PR's PetMeds Paw-tners campaign launched in May 2025, aiming to raise awareness of the animal wellness brand and engage with pet parents. The agency partnered with 77 social media influencers to promote PetMeds as an online destination for pet essentials, including prescription medications and seasonal wellness products. Together, the influencers produced 76 in-feed posts and 124 stories across Instagram, TikTok, Facebook, and YouTube Shorts.
The campaign was a resounding success, generating more than 150,600 engagements with pet parents. The participating influencers had a combined follower count of more than 33.6 million across platforms. This impressive reach underscores the power of influencer marketing in reaching and engaging with a broad audience.
Beyond the influencer campaign, Tilson PR offers a range of services to help businesses build brand recognition, launch initiatives, and connect with target audiences nationwide. Its services include media relations, social media marketing, content creation, copywriting, crisis management, grand openings, thought leadership, and special event promotions.
The award-winning campaign highlights Tilson PR's expertise in leveraging social media and influencer marketing to boost brand awareness and engagement. With this recognition, the agency continues to demonstrate its commitment to driving results for its clients in the competitive world of marketing and public relations.