Sports Fan Behavior Study Covers 18 Sport Categories Across the U.S

Dublin, Sept. 18, 2026 /CourierPR/ -- The study, which draws on nationwide consumer surveys, examines trends in sports fandom since 2011.

The July 2026 industry database is based on responses from 6,666 consumers collected through an online survey in January 2024. Respondents reported on various aspects of their sports fandom, including attendance, viewership, and other categories of fandom-related data for professional, college, and minor league sports during the previous 12 months.

The survey data is weighted and balanced according to geographic region, income, household size, age, gender, race, and ethnicity. The data is projected to the U.S. population of 282.5 million persons age 13 or older. The study covers a wide range of attributes, including TV and online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports involvement, logo apparel purchasing, sports venues, and favorite or most popular team rankings.

Key findings from the study include detailed insights into consumer behavior across various sports categories. For instance, the study identifies the most popular teams in each category, the influence of sponsorship on fan engagement, and the consumption patterns of sports content across different devices. Additionally, the research delves into the participation in fantasy sports, gambling, eSports, sustainability habits, secondary ticket usage, and social media platform usage.

The study also highlights the importance of various brands and companies in the sports industry. Companies such as Adidas, American Express, Amazon, Apple, AT&T, Bank of America, Coca-Cola, Ford, Gatorade, GEICO, Nike, Red Bull, Samsung, State Farm, Toyota, and Verizon are among those featured, showcasing their influence on sports fan behavior and preferences.

The documented fan behavior and demographic data provide valuable information for organizations analyzing sports audiences, sponsorship influence, media consumption, consumer preferences, and team or league engagement. The study is particularly relevant for advertising and marketing agencies, consulting firms conducting competitive intelligence, PR firms, corporate sponsors, teams, leagues, sports media, financial services organizations, social media networks, social media firms, and digital marketing agencies.

Interested professionals can review the study scope, survey methodology, and reported datasets at https://www.researchandmarkets.com/r/58ccbt.