Liverpool FC's Christmas Campaign Honors Global Fans
News related to:Liverpool Football Club · 2 min read
LIVERPOOL, United Kingdom, Nov. 10, 2026 /CourierPR/ -- Liverpool Football Club is launching its annual Christmas campaign with a message of gratitude to its global fan base, marking what it claims to be the biggest thank you in football history. The club, which has a history spanning 134 years, is using its traditional Christmas advert spot to connect with more than 450 million supporters worldwide. This year’s campaign is a multi-faceted effort that includes a hero film in 60- and 30-second versions, which will be featured on the club’s website and social media channels. The film, which features Liverpool FC stars including Virgil van Dijk, Alexis MacAllister, Alisson Becker, and Florian Wirtz, is the centerpiece of the campaign. The club is also planning a global outdoor advertising (OOH) campaign that will appear in 24 cities across 16 countries, spanning five continents. This initiative is designed to directly reach fan populations in concentrated areas. The creative for the OOH campaign reinforces the power of the club’s supporters across various media, including user-generated content (UGC) images and videos captured by the fans themselves.
The campaign is led by Hannah Pym, senior vice president of marketing and digital at Liverpool Football Club.
The campaign also includes digital and social media activations, as well as further undisclosed activations. Virgil van Dijk, the club’s captain, emphasized the honor of playing for such passionate supporters, whether they are in Anfield or watching from the other side of the world.
Liverpool Football Club is leveraging its extensive reach to ensure that its message of appreciation is heard by its global fan base. The club’s commitment to its supporters is evident in this year’s campaign, which aims to not only express gratitude but also to engage with its audience in innovative and meaningful ways. The club’s efforts demonstrate its continued commitment to fostering a strong connection with its supporters, transcending the boundaries of the pitch and engaging in broader conversations that resonate with fans across various platforms and cultures.