SPINS Launches Tool for AI-Powered Commerce Success

CHICAGO, Sept. 22, 2026 /CourierPR/ -- SPINS, the leading provider of consumer packaged goods (CPG) data, insights, and commerce solutions, today unveiled SPINS Agentic Discovery, a new platform designed to help brands win in the era of AI-powered discovery. The solution leverages the SPINS Product Knowledge Graph to connect AI visibility, shopper intent, and retail performance data, driving conversion, category growth, and revenue.

The new platform, which goes beyond basic monitoring of AI-generated answers, combines real-time AI visibility signals with SPINS' category intelligence, proprietary product attribution, and retail point-of-sale data. This integration enables brands to compete and win in AI-powered discovery by understanding how AI systems interpret, summarize, cite, and recommend their products, brands, and attributes.

As consumers increasingly rely on AI assistants, conversational search, and recommendation engines to guide purchasing decisions, brands face a new reality: winning visibility now requires winning with AI. Traditional product content was built for retailer shelves, search engines, and human shoppers. In the era of AI-powered discovery, products are evaluated and recommended by AI systems that rely on machine-readable attributes, credible evidence, and contextual signals to determine what gets surfaced, cited, and recommended.

SPINS Agentic Discovery offers a comprehensive suite of tools to help brands navigate this new landscape. Commercial-Grade AI Auditing provides a clear view into how AI assistants, conversational search engines, and autonomous agents interpret, summarize, cite, and recommend products, brands, and attributes. Revenue-Prioritized Optimization helps brands move beyond vanity metrics to identify and prioritize the content improvements most likely to increase visibility, influence recommendation outcomes, and drive category growth. AI-Ready Knowledge Graph Integration powers agentic ecosystems with structured, context-rich product intelligence from SPINS' proprietary knowledge graph, ensuring products are understood, surfaced, and recommended as intended.

Unlike general-purpose Generative Engine Optimization (GEO) tools that focus on visibility alone, SPINS Agentic Discovery goes further by anchoring AI visibility in real-world commerce intelligence. Powered by the SPINS Product Knowledge Graph, the solution connects product attributes, retail performance, and shopper intent, enabling brands to improve how AI systems understand and recommend their products while optimizing for conversion, category growth, and measurable business results.

The launch of SPINS Agentic Discovery underscores SPINS' commitment to helping brands win in the age of AI-powered commerce. By providing brands with the tools to understand and influence AI-generated recommendations, SPINS is positioning itself as a key player in the evolving landscape of CPG commerce. As consumers increasingly rely on AI systems for product discovery, brands must adapt their strategies to stay competitive. SPINS Agentic Discovery offers a powerful solution to help brands navigate this new reality and ensure their products are seen and recommended in the AI-powered world of commerce.