Headset Provides Complete Market View for Cannabis Brands

Headset, a decision intelligence platform for the cannabis industry, has introduced a new feature that combines point-of-sale data with online menu data to provide a comprehensive view of the market, down to the retailer level. This integration, known as Menu Presence, is now included with Headset Insights at no extra cost for the states a customer subscribes to, and is available now in customers' accounts.

The release states that Headset's platform, which is built on more than 1.9 billion cannabis sales receipts captured from nearly 11,000 data sources across every major market, now includes Menu Presence. This feature, which is paired with verified sales data, offers brands a complete view of their market presence, including which retailers carry their products and their competitors, as well as how their products are priced against the market.

The release also notes that Headset's platform, which was founded in 2015, is built on more than 1.9 billion cannabis sales receipts captured from nearly 11,000 data sources across every major market. This extensive data set, which includes receipts and more than $100 billion in sales captured, provides brands with real-time insights into market trends and consumer behavior.

Headset's new feature, Menu Presence, is a significant advancement in decision intelligence for the cannabis industry. By combining point-of-sale data with online menu data, brands can now see which retailers carry their products and their competitors, and how their products are priced against the market. This comprehensive view of the market allows brands to make more informed decisions about where to expand and where to defend their market position.

The release states that Menu Presence, which is available as an add-on to Insights, can be used in conjunction with AI-powered tools to provide even more detailed insights. Customers can use Headset data in ChatGPT, Claude, Copilot, Gemini, Cursor, Muse, Grok Bot, and other AI platforms, and Ask Insights answers plain-language questions inside Insights. This integration allows brands to make confident decisions in real time, based on a complete view of the market.

Headset's CEO, Cy Scott, emphasized the importance of having a complete view of the market.

Headset's platform, which is built on more than 1.9 billion cannabis sales receipts captured from nearly 11,000 data sources across every major market, now includes Menu Presence, a feature that provides a comprehensive view of the market, down to the retailer level. This integration allows brands to make more informed decisions about where to expand and where to defend their market position, based on a complete view of the market. Headset's platform, which was founded in 2015, is built on more than 1.9 billion cannabis sales receipts captured from nearly 11,000 data sources across every major market. This extensive data set, which includes receipts and more than $100 billion in sales captured, provides brands with real-time insights into market trends and consumer behavior. Headset's new feature, Menu Presence, is a significant advancement in decision intelligence for the cannabis industry. By combining point-of-sale data with online menu data, brands can now see which retailers carry their products and their competitors, and how their products are priced against the market. This comprehensive view of the market allows brands to make more informed decisions about where to expand and where to defend their market position.