Sanoma Shares Transferred to Family-Owned Entity

Sanoma Corporation has seen a significant change in its shareholding structure following the transfer of shares by two of its founding families to a newly established entity. According to a press release, RR & Co Ab, a company wholly owned and controlled by the children and grandchildren of Sanoma’s founders Robin Langenskiöld and Rafaela Seppälä, now holds a 10% stake in Sanoma as of September 9, 2026.

The transfer was part of a strategic plan to maintain family ownership of Sanoma under a unified structure and avoid the fragmentation of ownership. The transaction was completed through the sale of all shares by Robin Langenskiöld and Rafaela Seppälä to RR & Co Ab, with the purchase price based on the market price of Sanoma shares, less a negotiated discount.

Robin Langenskiöld and Rafaela Seppälä, who previously held a controlling interest in Sanoma, stated in the release that this move was aimed at ensuring the family’s continued influence in the company while aligning with their generational transfer of ownership strategy. The siblings emphasized that they retain no ownership or control over RR & Co Ab, indicating that the transaction was carried out independently.

RR & Co Ab, while newly established, does not indicate any direct control by natural persons or legal entities. The transfer reflects Sanoma’s commitment to maintaining a strong family presence in the company, crucial for its ongoing growth and strategic direction in the education and media industries.

Sanoma Corporation is an innovative and agile learning and media company with a significant footprint across Europe. Its core mission includes supporting teachers and students with the best-in-class learning content and solutions, as well as providing independent journalism and engaging entertainment. The company’s sustainability strategy is designed to maximize its positive impact on society and minimize its environmental footprint, aligning with its commitment to the UN Sustainable Development Goals.

With this latest move, Sanoma continues to navigate its path towards organic growth and strategic acquisitions, leveraging the opportunities presented by artificial intelligence while emphasizing human oversight. The company’s net sales for 2025 amounted to approximately 1.3 billion euros, with an adjusted operating profit margin of 14.4%. Sanoma’s shares are listed on Nasdaq Helsinki, making it a key player in the European market.