RunnTV Partners with PubMatic to Expand Advertiser Access in India

NEW DELHI, Oct. 29, 2026 /CourierPR/ -- RunnTV, India's first independent and fastest-growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with PubMatic, a leading AI-powered ad tech company, to expand advertiser access to premium streaming inventory in the country. Through this collaboration, RunnTV's more than 90 curated FAST channels are now available to advertisers via PubMatic's unified platform, providing a direct path to a growing FAST audience.

PubMatic's platform brings together campaign orchestration, activation, and decision intelligence, reducing the complexity of reaching premium CTV audiences. The partnership allows advertisers to transact through their existing Demand-Side Platforms (DSPs) or activate campaigns directly through PubMatic's unified platform. This integration creates a more connected path from audience discovery and planning to activation and measurable performance.

RunnTV's FAST channels engage audiences across entertainment, movies, music, news, devotional, lifestyle, and regional content, serving more than 12 million monthly active devices in Tier 1, Tier 2, and Tier 3 markets.

Amit Kr.

PubMatic's unified platform, powered by AgenticOS, an operating system of more than 20 specialized AI agents and workflows, supports audience discovery, inventory curation, activation, measurement, and fee transparency. Activate enables buyers to transact directly on premium inventory through PubMatic, while Decision Fabric brings a selection of partner and PubMatic models and data closer to inventory to enable faster, more intelligent decision-making. Together, these capabilities give advertisers a more direct path from audience discovery to activation and measurable performance, while preserving control over strategy and investment.

The Indian connected TV market is expanding rapidly, with CTV users growing by 65% year over year, according to Ormax. RunnTV's partnership with PubMatic is expected to drive further growth in the FAST segment, providing advertisers with a robust and efficient way to reach their target audiences.

Since 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable open internet.