RockSalt Pilates Names Stephanie Knepp as COO for Franchise Expansion

SAN MATEO, CA, UNITED STATES, September 30, 2026 /CourierPR/ -- RockSalt Pilates, a rapidly growing boutique fitness franchise, has appointed Stephanie Knepp as its new Chief Operating Officer (COO). Knepp brings more than 20 years of experience in the fitness, wellness, operations, and franchising sectors, as the brand prepares for significant expansion both domestically and internationally.

Founded by Adrian Ramirez in 2012, RockSalt Pilates has established itself as a modern, music-driven Pilates brand that combines traditional Pilates with cardio, resistance training, weights, and high-energy music. The brand’s unique approach has led to the opening of eight studios, with plans to add six additional locations by early 2027. Furthermore, RockSalt has 84 units in development, marking its first international expansion into the United Arab Emirates.

Knepp’s extensive experience spans from scaling service-based and membership-driven businesses to managing franchise operations, new-unit openings, training, and building the systems needed to grow multi-location brands. Most recently, she served as CEO of Sit Still Kids Salon, following roles with Zoom Room Franchising and WellBiz Brands.

As COO, Knepp will focus on strengthening operational systems and standards across the RockSalt network, enhancing resources and communication for franchisees, improving onboarding, training, and new-studio opening processes, and building the infrastructure necessary to support continued growth. She will also ensure that the culture, member experience, and brand identity that have defined RockSalt from the beginning remain intact as the brand expands.

RockSalt Pilates continues to differentiate itself from traditional Pilates studios by offering a high-energy, full-body workout that combines the precision of Pilates with cardio, resistance, and weights. Classes are choreographed to the beat in bright, fully lit studios, fostering a sense of community and movement.

Stephanie Knepp’s focus is on ensuring that RockSalt’s franchisees have the tools, training, communication, and operational support they need to succeed while preserving what makes RockSalt feel like RockSalt as the brand grows.