Reinstate Labs Founder Offers Guidance on Google Business Profile Suspensions

MELVILLE, NY, UNITED STATES, October 14, 2026 /CourierPR/ -- Reinstate Labs, a company founded by Rachael Doukas, MBA, has provided valuable insights into recovering Google Business Profile suspensions and ensuring accurate verification. The guidance comes from an interview with John Lee Dumas on the podcast "Entrepreneurs on Fire," where Doukas shared practical advice for business owners navigating these challenges.

Doukas emphasized the importance of reviewing a suspended profile meticulously. She advised business owners to check the profile against their official records and online presence, focusing on the business name, categories, service areas, hours, and description. Accurate information across a company’s website and directories is crucial, as it can significantly impact the success of a reinstatement appeal.

Doukas highlighted the necessity of preparing a complete, consistent case before submitting an appeal. She recommended gathering business documents such as registration records, licenses, tax certificates, and utility bills. Doukas stressed the importance of ensuring that the information on these documents matches the profile’s details. She also advised owners to provide a factual explanation of any changes made, ensuring clarity and consistency.

The conversation also covered the verification process, which can be challenging for some business owners. Doukas suggested that owners demonstrate the business’s authenticity by showing the location, equipment, and proof of management. For active profiles, Doukas recommended maintaining accurate categories, detailed service information, photos, videos, and customer reviews. She also stressed the importance of clear website content and credible mentions, as customers increasingly use detailed questions to find local services.

Doukas addressed the pressure business owners face when a listing goes down and calls stop coming in. She advised owners to gather all necessary documents in advance and check Google’s current instructions before submitting them. Preparation is key, as having the documents ready helps owners submit a complete, consistent case.

It offers practical guidance for business owners who rely on Google Search and Maps to reach customers. The full interview with Rachael Doukas can be accessed through Reinstate Labs’ website.