Raspberry AI Launches Unified Platform to Transform Fashion Product Lifecycle

Raspberry AI, a company that helps fashion brands bring their products to market faster, has launched a new platform that unifies AI agents across design, merchandising, wholesale, marketing, and e-commerce. This unified approach streamlines the entire fashion product lifecycle, from initial concept to commerce, making the process more efficient and responsive to consumer demand.

The new platform, which is used by leading brands such as SKIMS, ALO, Beyond Yoga, Walmart, Steve Madden, and Oscar de la Renta, digitizes and connects various stages of the fashion product creation process. Traditionally, bringing a physical product to market involves numerous steps, from trend research and sketching to material selection, technical design, sampling, fittings, revisions, approvals, production, and photography. With an estimated 40% of apparel inventory going unsold each year, the fashion industry needs a new approach to respond quickly to consumer demand.

Raspberry AI’s platform enables teams to move seamlessly from consumer and market intelligence and trend research through design, technical design, merchandising, wholesale, marketing, and e-commerce. Designers, merchandisers, and marketers bring their expertise and creative judgment throughout the process, guiding the AI agents, reviewing their work, and shaping each design as it evolves.

The platform’s capabilities extend from trend and consumer intelligence into color and visual direction. For the NYFW Spring/Summer 2027 season, Pantone is partnering with Raspberry AI on a series of AI-generated materials and mood boards inspired by the Pantone Fashion Color Trend Report. Using Raspberry AI, the teams translated Pantone Color Institute’s seasonal color and trend direction into visual explorations across fabrics, textures, silhouettes, and styling, demonstrating how each featured color could come to life in the real world. The collaboration builds on Raspberry AI's recent integration of Pantone's full Fashion, Home + Interiors library of 2,625 colors into its platform, giving designers, merchandisers, and creative teams a direct way to move from color inspiration to product and campaign concepts.

Beyond Yoga's CEO, Nancy Green, noted that the technology has helped the company unlock new efficiencies and accelerate creativity within its development and selling process.

The launch of the new platform builds on strong momentum for Raspberry AI. Leading brands such as SKIMS, ALO, and Savage X Fenty, along with a growing roster of brands such as Oscar de la Renta, Walmart, TJX, Beyond Yoga, Columbia, Claire's, Steve Madden, Tapestry (Kate Spade), rag & bone, Polo South Africa, Lilly Pulitzer, Roller Rabbit, Adrianna Papell, and Delsey Paris, are among the companies using Raspberry AI to streamline workflows and accelerate product development. As adoption expands, brands are seeing measurable impact, including 2-5X faster speed to market, 60% lower sample costs, 80% lower photoshoot costs, and 75% lower production costs.

Raspberry AI's unique approach to AI has also attracted industry recognition. In May 2026, the company was selected as one of six companies for the inaugural CFDA x OpenAI Innovation Hub, pairing leading technology developers with fashion brands. The platform helps brands move from concept to market faster by generating moodboards, technical designs, on-model visualizations, lookbooks, wholesale presentations, campaign creative, and digital commerce assets from a single prompt.