Quince's Largest Brand Campaign Introduces Red Sweater

SAN FRANCISCO, Nov. 9, 2026 /CourierPR/ -- Today, Quince unveiled The Red Sweater, its first-ever hero film and the centerpiece of its largest integrated brand campaign to date. Starring David Schwimmer as himself, the 60-second film follows the actor on an increasingly absurd chase through New York City, where a seemingly endless parade of unexpected characters are all wearing the same thing: a Quince cashmere sweater in a striking new shade, Coulis Red.

The film, which premiered on YouTube and supported by a collaborative Instagram post from Schwimmer and Quince, highlights the brand's commitment to making exceptional quality accessible to all. Quince, which launched its $50 Mongolian cashmere sweater in 2019, has since expanded to more than 100 categories, including cashmere, caviar, and couches. The Red Sweater introduces a new colorway, Coulis Red, across a selection of Quince's 100% Mongolian cashmere styles.

Available beginning November 9 on Quince.com and the Quince app, the assortment includes a Women's 100% Mongolian Cashmere Oversized Crewneck Sweater for $129.90 and a Men's 100% Mongolian Cashmere Crewneck for $69.90. The Red Sweater, which was developed in collaboration with Schwimmer, reflects the brand's approach to working with talent: finding authentic fans of the brand and building creative partnerships around a genuine connection to its products and mission.

Quince, a manufacturer-to-consumer technology platform, is reimagining traditional retail by connecting consumers directly with world-class manufacturers, eliminating unnecessary markups, and transforming how exceptional quality is made, delivered, and priced. The company serves more than 32 million active customers across the United States, United Kingdom, and Canada, guided by a simple mission: Why can't we all have nice things?

Quince's largest integrated brand campaign to date, The Red Sweater, represents a new chapter in the company's brand-building strategy. The campaign, which will appear across Quince's website, app, email, and social platforms, with paid media running in the United States, Canada, and the United Kingdom, is timed to the holiday season and brings a moment of humor and levity to one of retail's busiest periods. The Red Sweater complements Quince's broader holiday gifting offering while introducing new audiences to the brand.

David Schwimmer, a longtime customer and now a fan of Quince, was involved in the creative process from script development through final edit. His relationship with Quince began well before the cameras started rolling, as he was already wearing a Quince sweater during his first conversation with the team. As it turns out, Schwimmer's relationship with Quince began well before the cameras started rolling. Already a longtime customer, he was wearing a Quince sweater during his first conversation with the team. Closely involved in the creative process from script development through final edit, Schwimmer helped shape a film that combines his signature comedic timing with the brand's playful approach to storytelling.

When Quince came to Schwimmer with this idea, he thought it was really funny - after all, a red sweater and he go back a long way. This time, he's chasing the sweater, and somehow everyone else has one. Even the dog. They didn't know this when they approached him, but he was already a huge fan of the brand. He loved how they found such a clever way to have some fun with it.

Quince's biggest brand campaign yet, The Red Sweater, represents a pivotal moment in the company's brand-building strategy. The campaign, which will appear across Quince's website, app, email, and social platforms, with paid media running in the United States, Canada, and the United Kingdom, is timed to the holiday season and brings a moment of humor and levity to one of retail's busiest periods. The Red Sweater complements Quince's broader holiday gifting offering while introducing new audiences to the brand.