QuicPics Rebrands to Honor 50 Years of Photography Heritage
News related to:QuicPics · 2 min read
OKLAHOMA CITY, Nov. 11, 2026 /CourierPR/ -- QuicPics, a software platform for professional photographers, has unveiled a new name and visual identity as part of a significant rebranding initiative. This move aims to honor the company’s rich heritage while modernizing its offerings to better serve the evolving needs of photographers.
Founded in 1973 by Jack Counts Jr., the photography business known as Quic Pics has now been reimagined as QuicPics, a name that carries more than 50 years of company history. The rebranding initiative is designed to reflect the company’s commitment to bringing proven photography practices together in a user-friendly, guided experience. This approach is particularly beneficial for small and medium-sized photography businesses, as well as teams seeking a simpler way to manage their operations.
QuicPics offers a comprehensive platform that helps photographers manage their workflows, deliver images, and sell photos online. The software is built around a straightforward philosophy, guiding users through recommended workflows while reducing the number of settings they need to configure. This makes it easier for photographers to focus on their craft, rather than getting bogged down in technical details.
The platform serves photographers working across various markets, including graduations, portraits, sports, social events, and service photography. It complements other offerings from Candid Color Systems, such as CORE and PhotoMatch, which cater to businesses requiring extensive customization and specialized workflows. Together, these solutions provide photographers with options suited to different operational needs.
As part of the transition, the free image delivery program previously known as QuicPics has been renamed FreePics. This rebranding effort not only updates the company’s name but also enhances its visual identity, making it more appealing to a broader audience.
Candid Color Systems, an Oklahoma City-based professional photo lab and software provider, continues to support photographers across school, sports, graduation, portrait, and event photography markets. The company’s technology and production services are designed to help photographers streamline their operations and deliver high-quality images efficiently.
In summary, the rebranding of NowCandid to QuicPics marks a new chapter in the company’s history, combining its rich heritage with modern technology to serve photographers more effectively.