Pure Genius Protein Launches Innovative Protein + Fiber Shots
NEW YORK, Sept. 1, 2026, Pure Genius Protein, the nutrition company co-founded by Mel Robbins, has introduced a groundbreaking new product: Protein + Fiber shots. This innovative product combines 20 grams of high-quality protein with 5 grams of fiber in a convenient 3.38-ounce shot format, aiming to fill the significant nutritional gap in the American diet. According to the company, approximately 95% of Americans fall short of the recommended daily fiber intake, making fiber one of the most underconsumed nutrients.
Developed alongside Pure Genius' Scientific Advisory Board, the new Protein + Fiber shots were spearheaded by Dr. Amy Shah, a double board-certified physician specializing in gut health and women’s wellness, and Dr. Lucia Aronica, a Stanford lecturer and world-renowned epigenetics researcher. The product addresses the common issue of treating protein and fiber as separate dietary components, often leading to insufficient consumption of both.
"Fiber plays a crucial role in digestive, gut, and metabolic health, as well as in blood sugar regulation and satiety," said Dr. Amy Shah. "Protein is essential for maintaining muscle and overall health. Together, they help keep you energized and support healthy aging. However, most people manage only one of these nutrients, if at all. We formulated this product to offer a convenient solution that can help bridge the daily fiber and protein gaps."
Dr. Lucia Aronica added, "What we eat not only affects our waistline but also actively programs how our genes behave. Fiber is one of the most powerful examples: it supports gut health and is consistently linked to a lower risk of chronic diseases. Pairing it with high-quality protein in a simple, daily format can have profound long-term benefits."
The Protein + Fiber shots are formulated with soluble tapioca prebiotic fiber that dissolves easily and sits well on the stomach, along with the company’s well-known high-quality protein. Each shot contains just 100 calories, with zero sugar and zero fat, making it an ideal choice for busy individuals who struggle to meet their nutritional goals. Available in two flavors, Mango Banana and Orange Blast, these shots are priced at $48 for a pack of 12, $3.20 each for 24, and $3 apiece for 36, through the company’s website and retail partners like Target and Amazon.
Mel Robbins, co-founder of Pure Genius Protein, shared, "When Dr. Amy joined our Scientific Advisory Board, her first request was to add fiber to the product. It took a year to develop a product that met her medical criteria, and it was worth all the effort. Protein + Fiber isn't just our newest launch; it's the culmination of a shared vision and the next chapter of what we've always believed Pure Genius could become, making healthy choices easier and convenient."
The new product joins Pure Genius Protein’s existing line of high-quality protein shots, which have garnered a loyal following since the brand’s market debut. With the addition of Protein + Fiber, the company aims to offer a more comprehensive approach to nutrition, addressing the dual needs of protein and fiber in a single, convenient format.
Pure Genius Protein’s mission remains focused on creating simple, research-backed, and innovative products to help individuals live healthier lives.