PROS and IBS Software Partner to Modernize Airline Retailing

HOUSTON, Nov. 4, 2026 /CourierPR/ -- PROS, a leader in Offer and Order Management, has joined forces with IBS Software, a global provider of travel technology, to offer airlines a comprehensive solution for modern retailing. This strategic partnership aims to help airlines accelerate their journey to modern retail profitability by combining PROS' Kairos Offer Management capabilities with IBS Software's iRetail Order Management.

The partnership is designed to provide airlines with a practical alternative to single-vendor retailing suites. By integrating PROS' Offer Management with IBS Software's Order Management, airlines can create more relevant traveler offers and enhance commercial agility. This collaboration supports innovation and drives stronger revenue performance, allowing airlines to modernize their retailing operations at their own pace while leveraging existing investments.

Sunil John, CEO of PROS, emphasized the importance of flexibility and choice for airlines.

Backed by more than 40 years of industry experience, PROS is committed to helping airlines increase revenue performance, enhance customer experiences, and modernize retailing operations while maintaining flexibility and control. IBS Software, with its global presence in 17 offices, offers core capabilities for leading travel brands, spanning airline retailing, passenger services, loyalty, fleet, hub and crew operations, cargo management, and cloud-native platforms for hotels and cruise line operators.

This strategic partnership reflects a shared belief that airlines should not be forced to replace their entire commercial technology stack to see early benefits from modern retailing. Airlines can adopt the solution at their own pace, leverage existing investments, and choose the technology partners that best fit their business requirements.

The combined platform is expected to reduce complexity and accelerate modernization for airlines, supporting their journey to modern retailing profitability. With the integration of PROS' Offer Management and IBS Software's Order Management, airlines can now focus on innovation and driving stronger revenue performance without the burden of a complete technology overhaul.