Poshmark Launches Try Yourself On™ Campaign to Inspire Fashion Exploration

Poshmark, the leading fashion marketplace, has launched a new initiative called "Try Yourself On™" as part of its largest integrated brand campaign to date. The campaign aims to inspire fashion exploration across millions of individual closets, inviting users to discover new styles and pieces they might never have searched for themselves.

The initiative, which launches on September 8, 2026, during New York's biggest week in fashion, integrates across multiple platforms including film, out-of-home advertising, social media, and experiential events. Collaborations with creative voices from the fashion and culture world are also part of the campaign, bringing diverse perspectives to the campaign's creative direction.

"At Poshmark, we believe that personal style is an ever-evolving journey," said Elizabeth von der Goltz, Chief Revenue Officer of Poshmark. "With Try Yourself On™, we invite users to step outside their comfort zones and explore the vast array of styles and items available on our platform."

The campaign features a series of films directed by Léa Esmaili, which blend live action, animation, and CGI to capture the playful spirit of fashion. These films showcase characters navigating unexpected identities and outfits, highlighting the joy of discovering something new and exciting.

Poshmark is also expanding its reach through its largest out-of-home campaign to date, with major takeovers in Manhattan's Union Square and Broadway-Lafayette subway stations, as well as Toronto's St. George Station. The campaign will feature interactive activations, such as the Poshmark Dry Cleaners in SoHo, which transforms the familiar dry cleaner into an unexpected fashion destination.

Throughout Fashion Month, Poshmark is collaborating with a group of influential figures from fashion, entertainment, and photography to bring their unique perspectives to the campaign. Chloe Fineman, Courtney Grow, Jalil Johnson, Nicky Campbell, Colleen Allen, Elissa Santisi and her daughter Francesca Keller, photographer Tyler Joe, and Jerry and Zachary Pozniak of Jeeves Dry Cleaners are among those participating. They will interpret Try Yourself On™ through their creative lenses, sharing their own curations and selections of items they discover on the platform.

"We're excited to bring Try Yourself On™ to life, celebrating the infinite possibilities of personal style," said von der Goltz. "Our goal is to help users find new favorites and embrace the journey of self-expression and discovery."

As part of the campaign, Poshmark is introducing Tastemaker curations, where select participants will curate and like pieces they discover on the platform, creating unique shopping experiences for other users. This initiative aims to bring Poshmark closer to the creative community while offering buyers a fresh source of inspiration.

The launch of Try Yourself On™ marks a significant step in Poshmark's ongoing efforts to build cultural relevance and drive commercial growth. The company's commitment to innovation and user experience is reflected in this ambitious campaign, which invites users to explore the millions of closets available on the platform.